internationalcasinoreview
2012 Report
Inspired’s Sabre slashing through the market
Just a year after launch and Inspired’s Sabre roulette is scoring hit after hit with orders across the world; new enhancements in languages and extra information for players in the already clear betting interface will only help its appeal to operators.
SharperEdge INSPIRED GAMING GROUP
Although its Open SBG server- based gaming system is the founda- tion of the Inspired Gaming Group’s international success, the company has also scored a hit with its Multi-Win Roulette Sabre. Launched only last year, it recently gained GLI certification, and has had an excellent first year of life with orders topping more than 1,000 from operators such as Genting and Gala Casinos in the UK and also from Sanum and Silver Heritage Limited in the Asia Pacific region. It is soon to go live in Macau and the US and will also be rolled out elsewhere in Asia, North and South America and in Europe. “Where it has been installed
against competing products, it has made more money,” said Paul Bursnell, sales director for UK and international gaming. “We have been supplying electronic roulette prod- ucts to Europe and Asia for a number of years and we have been confi- dent of Sabre’s success because of the detailed market research that went into its development.”
Inspired was demonstrating new updates to the product at ICE, including added language options that bring the total up to 11 - both written and recorded - with a 12th to be added shortly. It was also showing new cabinet finished, including Black Gloss, Chrome and Red Marble. “It’s the sharpest and fastest elec-
tronic roulette available because of its HD Gaming graphics, 26-inch primary Panoramic Bet screen and the ability to play on four wheel simultaneously,” said Bursnell. The system now also offers a stats screen with active betting functions incorporated; players can also choose a separate display showing the entire amount of betting on that wheel, both as a representation of the layout and as a number bar. Cameras over the live wheels are HD relaying a crystal clear image, and each wheel display on the main screen comes with a countdown timer until the next ball launch. The company’s big launch at the
show was its brand new Core VIP bonus and reward system for its Open SBG platforms.
Integration helps drive Crane forward
brandawareness CRANE PAYMENT SOLUTIONS
Marketing director Lucy Buckley and sales direc- tor for UK and interna- tional gaming, Paul Bursnell with Inspired’s Sabre roulette
“It’s the first and only system to
allow in-game rewards for all the games, even third-party titles,” said marketing director Lucy Buckley. “Core VIP is modular, so operators can take all its features or select certain functions, all of which can be integrated into current loyalty and CRM systems. It is extremely flexible and can also be used with VLT systems where permitted.” The system can work either with
cards or tickets; rather than offering casino-style promotions, it allows players to upgrade their game playing experience by spending
the points they collect. That means, for example, on a virtual roulette game they may have the option to play a no-zero layout or take a free peek at the dealer’s card when playing blackjack. But points can also be spent on customising things like the background screen, or the colour of the virtual chips being played, or saving favourite bets. “It’s highly customisable,” said
Buckley, “and can help operators take their current marketing and loyalty strategies to the next level by spanning both online and retail gaming.”
Are you sitting comfortably?
chairergonomy PATIR
Patir, from Germany, has established itself as the world’s leading casino and gaming floor chair manu- facturer and at ICE 2012 it illustrated why.
One of the simplest, yet most innovative ideas at the Earls Court show could be found on Patir’s stand - the prototype model of a new slot machine gaming chair. The chair, which is provisionally entitled Cobra because of its sleek, Cobra-like shape and colour, has been designed with not just player comfort in mind, but also
44 March 2012 •ICEreport To keep the player on
Seref Patir and Süleyman Yilmaz demonstrate Patir’s new casino chair, provisionally named Cobra
sets out to keep the player lingering at a single slot machine for much longer than normal.
task, the chair is actually linked to the machine and has buttons in both arm rests so that he can sit in comfort without having to stretch to reach out to the slot machine. Furthermore, two stereo speakers embedded in the chair’s headrest, either side of the player’s ears, add an immer- sion factor previously unseen in a standalone product. There is also a handy cup holder posi- tioned at the end of both arm rests so that players can keep their drink within easy reach.
“No-one has chairs with buttons,” explained Seref
Patir. “We launched this at IMA and it went down well there. It has been even more popular here at ICE. It’s no surprise that our chairs are the most copied chairs in the world. We now produce in excess of 40,000 chairs a year from our factory in Munich, Germany.” Having secured a lucra-
tive deal with Crown, part of the Novomatic Group, to supply its chairs and tables, Patir now employs more than 80 people, and to underline its worldwide status has recently sent consignments of chairs to gaming venues in Cambo- dia, Angola, China and Mau- ritius.
The V2 Colibri coin validator, which was originally launched at IMA in early January, is the first Crane Payment Solutions branded product. Crane Payment Solutions now owns NRI, Cash Code and Money Controls. Combining the technology brought to market by these companies allowed Crane came up with the Colibri. The firm’s David John explained: “We’ve taken the SR3 (from Money Controls) and NRI technology and amal- gamated them. The Colibri is being manufactured in Hamburg at the NRI factory.” Crane has owned NRI since 1984 and in 2005 it invested in payment solutions by buying Toronto-based CashCode. It later bought Telequip and its latest acquisition is Money Controls, which it bought in 2010. As a result, Crane now has engineering teams all over the world and a develop- ment team in Kiev, Ukraine. John continued: “Every-
thing’s under the Crane Payment Solutions banner now, but we’ve retained the brands because they are so well-known and well- respected. Customers have bought into it and the whole thing’s been very positive. Integration has been fast and gone very well. There are always new opportunities for new products in the gaming industry. When the market is down in some countries, it’s up in others.”
Crane also has a notice-
able presence in the vending and self-service retail sectors as well as in ticketing solu- tions, but John was keen to emphasise that the gaming industry - both casino and street operations - remains very important to his firm. He disclosed: “The UK isn’t quite as big for us as ten years ago, but Spain, Italy and - hope- fully - Greece will be very strong for us.”
David John, group applications manager at Crane
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