internationalcasinoreview
2012 Report
With an ever-increasing profile on the gaming floors all over the world, Konami brought its latest eye-catching products to ICE for the first time, headlined by the entertaining Advantage Revolution and the rocking Rock around the Clock.
clearadvantage KONAMI GAMING
Konami Gaming showed two of its latest premium products at ICE 2012, Advantage 5 Rock Around the Clock and the Advantage Revolu- tion cabinet. “ICE was a very successful show
for Konami and our distributors,” said Annabelle Lee, lead marketing specialist for the group. “We were able to meet with our core cus- tomers and show them our newest products for the European market. ICE is a key event for us because we are able to present our new exciting products to our European customers at the show.” Advantage Revolution is a unique cabinet featuring two high- definition video screens combined with traditional mechanical reels that switch back and forth to keep players engaged and entertained. Marking its European debut at ICE, Advantage Revolution com-
Vive la Revolution! Konami’s Advantage in Europe
bines two high-definition LCD digital screens with nostalgic spin- ning reels and incorporating the hugely successful Advantage 5 attract mode lighting system. The product synchronises sound with the rotating reel box in bonus rounds, while multiple game sur- faces allow for unique and exciting bonus events. Proven game mathe- matics and dynamic bonus rounds
increase customer dwell time, and standalone progressives increase performance. Advantage Revolution was
launched in the US in 2010 and continues to perform very well, Lee said. The slot cabinet was launched at Sycuan Casino in El Cajon, California, in March that year, with John Dinius, director of slot operations at the venue, stating:
“We are always looking to offer our customers the latest and greatest in gaming. Konami’s new Advantage Revolution is certainly a product unlike anything our customers have ever seen before. The response to Advantage Revolution has been overwhelmingly positive.” Meanwhile, Rock Around the
Clock is Konami’s 1950s-themed standalone four-level progressive
Comprehensive gaming portfolio from ISMS
slotshop INTERNATIONAL SLOT MACHINE SALES
International Slot Machine Sales, the supplier of slot machines to the world casino and gaming market, enjoyed a consistently busy stand on the border
of Earls Court One and Two at ICE 2012. Focusing on the refurbishment and distribution of pre-owned slot machines for casinos and gaming houses throughout the world, ISMS supplies products from all the major
manufacturers including Ainsworth, Aristocrat, Atronic, Bally, IGT, Konami, Novomatic, Stargames, Unidesa and WMS.
“One of the things we pride our-
selves on is that we have a full range of all products from a wide variety of markets,” ISMS chief executive Sam Arnold said at ICE 2012. “Our machines are fully refurbished, sold at the best available prices and dis- tributed worldwide through our regional sales offices. “We believe that what sets us apart is our customer focus. We take time to get to know all our clients and to understand their businesses and what is important to them. For opera- tors seeking competitively priced equipment, ISMS is the supplier of choice.”
ISMS customises equipment to its
clients’ geographic location and sup- ports single and multi-national oper- ators.
ISMS showcased a full range of slot
ISMS chief executive, Sam Arnold
32 March 2012 •ICEreport
machines at ICE 2012, with numer- ous products taking centre stage, including Aristocrat’s King of the Nile; Carnival of Mystery by IGT; and Queen of the Wild by WMS Gaming.
sittingcomfortably GASSER CHAIR COMPANY
For more than 65 years, Gasser Chair Company has been working under the ethos that chairs should not be designed to simply fill a space - they should be designed to elevate it. The Ohio, US-based group’s commercial seating is art- fully designed and built to last, using the highest quality materials. “We serve the gaming and wider hospitality industry around the world,” said inter- national sales manager, Hugo van der Hoek. “Gasser, as a company, has been around for a long time, and
Konami’s Advantage Revolution platform was a success at ICE
complete with numerous bonus games, now available on the Advan- tage 5 cabinet. “This new game turns up the volume on slot floors everywhere as Bonus Betty and the Rock around the Clock band engage and entertain players longer than ever before,” Konami said. “Offering two swinging game
tracks - Rock around the Clock: Rock All Day and Rock around the Clock: Party All Night - on the Advan- tage 5 cabinet,” the five-reel, 30- line, high-volatility base game features a bonus of up to 25 free games and an Xtra Reward progres- sive feature, available for a side-bet of 15 credits. When the clock strikes Bonus Time, the progressive feature is triggered allowing players to win up to four progressive prizes. In addition to Konami Gaming’s
Advantage Revolution and Rock Around the Clock, Konami Casino Management Systems was show- casing the full portfolio, including an extensive suite of versatile and innovative marketing applications that bonus and reward the player directly at the slot machines. “Advantage Revolution and
RATC on Advantage 5 definitely grabbed our customers’ attention,” Lee concluded. “We received very positive feed-back from the opera- tors, as these two products will help them to bring something dif- ferent and new to their operations. We are very optimistic for 2012. The acceptance of our services and products has being very good, and this will definitely help us to keep growing in the region.”
Gasser international sales manager Hugo van der Hoek and account manager Christine Dravis
Elevating
casino spaces
we have learnt to understand exactly what each specific client requires. “Our furniture sits at the top end of the market,” he added. “Gaming is quite a specific industry, and as such we build our chairs to order, working with designers and operators. We don’t operate in the same way as many other companies. Everything is customised.” In an effort to help gaming operators acquire their ideal venue seating, Gasser hosts an innovative Design Assis- tant service on its website. The solution allows clients to choose seating design and pick from a full range of colour and finish options.
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