internationalcasinoreview
2012 Report Speaking all the languages of gaming
Building and progression were the big messages from Spielo International at ICE - not only in terms of the company’s own recent rebranding but also in an innovative new game that gives players a reason to come back again and again. Add to that new concepts and developments of successful ideas in games and systems and it’s no wonder the
company was showing its broadest range of products yet.
broadanddeep SPIELO INTERNATIONAL
ICE 2012 was the first time Spielo International was showing in London under its new umbrella identity, combining the Atronic and Spielo brands. “The rebranding has been a real success,” said Sylvia Dietz, manag- ing director and senior marketing director for the company. “To emphasise the global nature and the various segments of our busi- ness we launched a campaign with the theme ‘We speak your lan- guage’, which features our col- leagues from all over the world. It’s been very well received by our customers. We’re truly global with teams everywhere. But we also offer the broadest product range from casino slot machines and systems, to VLTs and the AWPs and now as we are integrating with GTech G2, we also provide solu- tions for online gaming and sports betting. So not only do we speak all the natural languages, we also speak all the gaming languages.” As a practical demonstration of
that, the company presented its broadest range of games ever, including the launch of a brand new multi-level linked progressive concept featuring
‘Episodic
Gaming’. “As players progress through the game during one session, they can save and re-activate their status for when they play again,” said Dietz. “It’s a feature we’ve devel- oped similar to what we know from console games: players can qualify for different levels, which open up a whole lot of new and different bonuses and features to them as they go forward.” The first product for this new gaming concept is Egyptian Gold, which allows players to explore the treasures of Ancient Egypt. There are three base games themes to choose from: Neftiri, Cleora and
28 March 2012 •ICEreport
Spielo International’s Sylvia Dietz with the new Egyptian Gold featuring Episodic Gaming
Ramosis. All players, whether new or returning, have access to early bonuses, such as a mystery win and free games. As the game con- tinues, the players win points, which as they accumulate gradu- ally open up additional features, such as a pick bonuses and even the chance to play up to four screens simultaneously in the base game. Egyptian Gold also offers a five-
level progressive playoff available to all players when they get three scattered Ankh symbols on the base game. For those playing at the top level, there is also access to a mystery Treasure Bonus as well as an additional award from Tuten- chamun.
“The accumulation of points doesn’t have to rely on a link to the player loyalty system,” said Dietz. “We are offering three ways for players to be able to retain their points and levels. The first is through a simple code, which is anonymous; the second is to create an account attached to the player loyalty system; and the third is simply through ticketing - when the player cashes out, they get an extra ticket with the necessary information encoded on it. That means they can go back to any Egyptian Gold machine and take up where they left off.” The company was also showing
Mermaid’s Spell, a new rapid eight- level progressive multi-game fea- turing three distinct base game titles Great Reef, Magic Lagoon and Bay of Fortune. Mermaid’s Spell allows players to select ‘enchanted
symbols’ for respins and increased chances at progressive awards. Five-of-a-kind line wins trigger the corresponding progressive. The package also features a jackpot overview meter and hit history that will entice players to play for the larger prizes. Among the new core games on
display was Goldify2, the succes- sor to the highly successful Goldify, which lets players select which symbols to turn to gold, which determines the level of volatility. “If players select the higher
value symbols to ‘goldify’ it increases the multiples on the paytables and increases volatility,” said Dietz. “This new version not only features new animations and graphics, it also allows the player to select the top symbol, which doubles the line win and multi- plies top prizes by ten. The free games trigger symbol can also be goldified, which doubles the number of free games if it hits. It really expands the range of volatil- ity options for the player.” Another new product in the
core range is the Animal World game family, which features Puzzle Pay. It is launched initially with two themes, Animal World Africa and Animal World Australia. Puzzle Pay symbols appearing on the screen will turn over to show pieces of a picture followed by a respin - more Puzzle Pay symbols appearing will turn around triggering more respins. The bonus ends when no Puzzle Pay symbols appear or the whole picture has been revealed: the more picture is visible, the
Goldify2 offers even more ways for players to choose their preferred gaming mode
Animal World is a new game in which players uncover iconic animal images for bonuses
higher the bonus credit award. Multi-games have consistently been high earners on gaming floors: and Spielo International’s ‘diversity’
multi-games have
proven highly successful offering easy-to-navigate categories so that players can quickly find the kind of game they want to play, from the lower volatility Line Action cate- gory to the high volatility Gambler’s Choice range and the extreme No Limits category featur- ing the original Triple Way Hi-Lo game. diversity also includes stand- alone progressives as part of the game packages. “Diversity offers a variety of up to ten games and we have now added roulette as a category,” said Dietz. “There are now six diversity packages: the original Brilliant Blue and Pure Purple, joined last year by Amazing Amber, Royal Red and Gambling Green and this year by the brand new Absolute Azure.” Spielo International, of course, is not simply a supplier of top- earning games, but also a serious player in the systems market offer- ing innovative features for casinos of all sizes. The company aims to provide value-added player serv- ices as well as help to streamline casino operations.
Among the systems applications on display was the new cash wallet, which the company terms a “smarter, greener and affordable cashless payment card.” At only ten per cent of the cost of a smartcard, cash wallet can provide huge
savings to operators while at the same time providing security and convenience for both players and operators. As a ‘virtual wallet’ it means that even if a player loses the card, the cash is not lost. Star Display is a new multi- purpose, multi-media display system. It is centrally managed for all types of signage screens throughout the casino, and can be programmed to display jackpots, slot reel displays, advertising and promotions, TV and video stream- ing and a lot more. Casinos have complete flexibility over how and when the information is displayed using triggered, scheduled and static layers. TimeBomb Fever is a new addi- tion to Spielo International’s Star Bonus Fever series, which offers a huge range of bonusing solutions. TimeBomb Fever allows the opera- tor to configures the time period and the number of times the jackpot will hit and is designed to boost low activity periods in the casino.
Spielo International was also
showing its FloorMaster applica- tion for desktop touch screens and PC tablets. FloorMaster displays a map of the slot floor with real-time and historical information about all the activity. It allows floor man- agers to make fast decisions wher- ever they are, identifying hot and cold performing areas and see maintenance workflows, all at the touch of the screen.
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