cfi-The Look and The Law Aug 09:The Look, The Law & The Knowledge 2009 07/09/2009 13:57 Pag
involved in it. However, it is important to do it organically and build both your name
and designs step-by-step: there is a place and time for everybody - it’s just important
to discover things at your own pace.”
9
ROLAND MOURET
3
“First thing: An outfit always needs to look ten times more expensive
then its retail price
Second thing: You will shape your collections through your mistakes
but never shape them though your fears
Third thing: I was given this piece of advice when I started; its been
KNOWLEDGE key to keeping my business going. Always remember your three thirds-rule.
THE
This is related to you margins of course! One third is to cover your production costs,
one third covers your overheads and the last third tends to go back into the business.
Remember that you may have to adjust margins to achieve the price that you want on
garments ”
VIVIENNE WESTWOOD
“Don’t study fashion if you haven’t already started. Instead follow
your deep interests, something more intellectual if possible. The
reason for this is that fashion colleges don’t teach you anything worth
knowing and you can only be a good designer for a year or two with
what you have learned from them inside you. You need to become
an art lover, otherwise you won’t have ideas. And if ever at one stage
you want to be a fashion designer, you will then have ideas. However,
if you have already started, then you should spend as much time as you can reading,
looking and listening.” (Portrait by Christian Chambenoit)
BUSINESS
JONATHAN AKEROYD - ALEXANDER MCQUEEN
“In the fashion industry the challenge today is far greater than it was
a few years ago.
The best way to start is to find a business partner, friend, relative or
even somebody that you have come across in previous internships
or work who has experience or knowledge in the relevant
commercial field.
The second most important thing to do is ensure that you have a solid business plan
and keep it as realistic as possible. Many brands have had great launches and then
fallen by the wayside after a few years and the main reason for this happening is not
knowing your target market and also not being able to manage your business
www.fashionfringe.co.uk
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