THE KNOWLEDGE
DESIGNERS ALICE TEMPERLEY – TEMPERLEY LONDON
“Believe in what you do and stay true to yourself. It is a tough industry that demands a lot of strength and determination. If you are trying to break into new markets and categories, be patient and take it step- by-step. Be serious in what you do but do not take everything too seriously.”
ANTONI & ALISON
“The thing that we know now that we wish we knew when we started is... that you think you know it all - but actually you know very little (blind determination, bravado and a touch of arrogance fuzzes that fact for you). 22 years later we are still learning. The very nature of fashion is that the minute your work becomes fashionable, it at the same time becomes old-fashioned - and you have to start again. This used to upset us a lot - but now we see it as the brilliant part of our working together.... as we have never worked for anyone and we didn’t know or have any rules.”
ANYA HINDMARCH
“My advice would be not to bother with a business plan as so much changes in the first few months of starting a business that they are not worth the paper they are written on. Start very small. Borrow very little money. Never rely on banks. Find someone who has small start- up business experience to mentor or support you. Be commercial. If there is one complaint I have about some of our fabulous British fashion colleges it would be that they teach students that fashion is too much about art. Fashion must also be about profit. Don’t lose sight of that. Profit means that you can go on to be very creative.”
BASSO & BROOKE
“Show your skills with conviction in whatever you do - if you truly believe in your ideas you’re halfway there.
There is a quote from
Roman emperor Nero which we love: “Hidden talent counts for nothing.”
www.davenportlyons.com
THE KNOWLEDGE
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