cfi-The Look and The Law Aug 09:The Look, The Law & The Knowledge 2009 07/09/2009 13:56 Pag
THE KNOWLEDGE
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DESIGNERS
ALICE TEMPERLEY – TEMPERLEY LONDON
“Believe in what you do and stay true to yourself. It is a tough industry
that demands a lot of strength and determination. If you are trying to
break into new markets and categories, be patient and take it step-
KNOWLEDGE
by-step. Be serious in what you do but do not take everything too
seriously.”
THE
ANTONI & ALISON
“The thing that we know now that we wish we knew when we started
is... that you think you know it all - but actually you know very little
(blind determination, bravado and a touch of arrogance fuzzes that
fact for you). 22 years later we are still learning. The very nature of
fashion is that the minute your work becomes fashionable, it at the
same time becomes old-fashioned - and you have to start again. This
used to upset us a lot - but now we see it as the brilliant part of our working
together.... as we have never worked for anyone and we didn’t know or have any
rules.”
ANYA HINDMARCH
“My advice would be not to bother with a business plan as so much
changes in the first few months of starting a business that they are
not worth the paper they are written on. Start very small. Borrow very
little money. Never rely on banks. Find someone who has small start-
up business experience to mentor or support you. Be commercial. If
there is one complaint I have about some of our fabulous British
fashion colleges it would be that they teach students that fashion is too much about
art. Fashion must also be about profit. Don’t lose sight of that. Profit means that you
can go on to be very creative.”
BASSO & BROOKE
“Show your skills with conviction in whatever you do - if you truly
believe in your ideas you’re halfway there. There is a quote from
Roman emperor Nero which we love: “Hidden talent counts for
nothing.”
www.davenportlyons.com
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