cfi-The Look and The Law Aug 09:The Look, The Law & The Knowledge 2009 07/09/2009 13:55 Pag
THE LOOK , THE LAW & THE KNOWLEDGE
1
4 INTRODUCTION BY DONATELLA VERSACE
5 THE LOOK
18 THE LAW
34 THE KNOWLEDGE
PREFACE
You have your degree in fashion design (or not – many famous designers never
went near college); you’ve had some experience working anonymously in the rag
trade; you’ve helped out on a well-known designer’s collection. So, you know
you’re ready to set up your own business and go it alone.
But, what do you actually do? There are a thousand questions. Most of them
answer themselves. Some just need common sense. But others…
Setting up any business is complex. There are plenty of pitfalls on the way but there
are always people who can give you answers. People with years of experience and
knowledge. How to get hold of them, that’s the snag. Picking up the phone to your
mates is easy. Getting through to John Galliano is not. Well, we’ve talked to them
for you: lawyers – crucial at all stages in building a business; bankers – ditto;
successful designers – at all points in the career chain; retailers; manufacturers;
stylists, show producers; cutters; technicians; journalists and more. And, in this
little book, sponsored by Davenport Lyons for Fashion Fringe at Covent Garden,
we’ve taken their comments to create a quick, easily referenced, survival guide for
how to succeed with your own fashion label.
COPYRIGHT & DISCLAIMER
© DAVENPORT LYONS AND FASHION FRINGE AT COVENT GARDEN 2009. THIS GUIDE
DOES NOT PURPORT TO BE COMPREHENSIVE OR GIVE SPECIFIC LEGAL ADVICE AND
HAS ENDEAVOURED TO BE AS UP-TO-DATE AND ACCURATE AS POSSIBLE AT THE TIME
OF WRITING. BEFORE ANY ACTION IS TAKEN ON MATTERS COVERED IN THIS GUIDE,
YOU SHOULD OBTAIN PROFESSIONAL LEGAL ADVICE.
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