cfi-The Look and The Law Aug 09:The Look, The Law & The Knowledge 2009 07/09/2009 13:55 Pag
There are various places you can learn about watermarking if you do some basic
internet searching (type in “watermarking images in Photoshop” for example).
Ensure that you have clear terms and conditions on your website that tell visitors to
your site what they can and can’t do with what they see and read on the site.
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Make it clear on your site what names or logos are your trade marks. You can use
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a ™ sign for any brand, whether it’s a registered or unregistered trade name or trade A
mark, but you can only use an ® when you have registered trade mark. Equally, let L
visitors know what material on the site is copyright material. The use of © (plus the
name of the copyright owner and the year of first publication) next to text or images THE
can put people on notice of exactly that.
Getting visitors to register to the site and provide details of their name and contact
address (you can put in systems to verify the accuracy of such data).
ONLINE SELLING
If you choose to do this, you will need to take some legal advice on the various
things that should or must be present on your site in order to protect consumers.
E-commerce rules are there to ensure that a buyer understands what his rights may
be in relation to, for example, returns and cancellation policy, or misleading
descriptions of products.
Although there will be some financial outlay, it really is essential that you use a legal
advisor to draft some website terms and conditions for you.
DATA PROTECTION ACT
Anyone in business needs to register with the Information Commissioner (it can be
done simply online and the fee is £35 per year) and comply with the Data Protection
Principles (which are explained at www.ico.gov.uk). The Act allows individuals to
access their data and to know where it came from, and to have incorrect data about
them corrected. Failure to comply with the Act may result in some cases in criminal
proceedings, or investigation by the Information Commissioner. Related regulations
lay down additional specific rules for marketing by telephone, fax or email, and in
particular restrict unsolicited calls, faxes and emails.
PRIVACY POLICY
Wherever customer data is collected, some form of data notice is required, to
comply with the Data Protection Act. On websites this is usually known as a
“privacy policy”. The Information Commissioner has recently issued a code (again
at www.ico.gov.uk) showing how privacy policies should be worded.
www.davenportlyons.com
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