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CR79-p06-europewest2:SJC-Casino Review 19/4/09 01:36 Page 1
Genting sweeps Stanley heritage under the carpet
The great British casino sector has lost one of its greatest
names with Malaysian operator Genting International removing
the Stanley from its title. Genting paid £693m for the largest
casino estate in the UK in 2006 and less than three years later
it has finally brushed the Stanley name under the gaming floor.
Stanley Caisnos was formed by Leonard Steinberg, originally as
EUROPE WEST an independent bookmaker, which grew into a multi-chain
casino betting empire.
Isle of
out on
US locals operator Isle of
Capri is looking to rid itself
of any commitment to its
UK casinos forcing Mid-
lands based operator Blue
Chip Casino into adminis-
Blue Chip made a pre-
tax loss of £2m in the year
Third bidder joins race for
ending April 30, 2007.
The Black Country
company was thrown into
disarray following the
jewel in Yarmouth’s crown
walk-out of its majority
owner, Isle of Capri, which
held a two thirds share and
has written off a £10m loan
it made to the company.
A Birmingham-based
A meeting springingtolife new style large licence. Whilst He claimed that the footfall Pleasure Beach boss Albert
charted accountant, UHY
emphasising how the
UNITED KINGDOM opting not to disclose the cost generated by the new casino
Jones wants to bring The
Hacker Young, has report-
involved in his project, would allow for investment
Edge casino to the sea front
edly taken over operations
winning project in
A third developer has publi- Osborne, whose Bath-based in new attractions. The
alongside his Pleasure Beach.
at Blue Chip Casinos and
Great Yarmouth’s
cised its interest in develop- company has overseen proj- Marina centre, which cur- will run the medieval-
ing and owning the large ects such as the regeneration rently houses the area’s main will decide which scheme themed Castle Casino in
race for a new style
casino licence destined for of Oxford Castle and public swimming baths, would bring the greatest Castle Hill, Dudley, and the
large licence will
the coast of Great Yarmouth. Bournemouth Pavilion, said would be upgraded rather benefit to the borough in Roman themed Rubicon in
Trevor Osborne wants to the investment would eclipse than demolished. terms of regeneration and Wolverhampton.
have to maximise
redevelop the council- that of the other bidders so far. Osbourne explained that full time jobs. Members of staff,
benefits for the
owned Marina Centre on the “We are convinced the it would be a shame to waste The council’s managing whose jobs are now under
town’s Golden Mile predict- Golden Mile is the right place the big investment already director Richard Packham threat, were informed of
town’s economy,
ing that his project would for the casino,” he said. “It is an made by the local authority. said the casino would be a the administration at the
also brought a third
‘lift the lever in Yarmouth.’ established leisure location He lodged his interest at ‘key stone in the arch of our start of March. No-one
rider to the starting
His bid joins those of Pleas- and would help to connect the the borough council meeting tourism revival.’ was available for comment
ure Beach boss Albert Jones beach area to the town centre.” which attracted 25 people The chosen operator is from Blue Chip.
block. The race
who wants to develop the Osbourne is hoping that including Jones and Duffy. likely to be announced in the Isle of Capri is still
looks set to start in
harbour next to his roller coast- the council’s desire to revamp Developers were winter of 2010. The council’s looking for someone to
ers and Patrick Duffy who their Marina Centre will see informed that the council head of regeneration, Tim buy it out of its project at
earnest next Spring.
wants to redevelop his exist- him as the favourite to land would advertise the licence Howard, described the casino the Ricoh Arena in Coven-
ing Palace Casino property and the licence. He claimed that in the autumn with a closing as the ‘jewel in the crown’ of try. It reportedly held talks
upgrade its gaming facilities to Yarmouth’s leisure facilities date for applications next the town’s regeneration with a British operator
take advantage of the greater had fallen behind and were spring, leading to a licensing hopes and that it was a once although no agreement
opportunities offered by the lacking modern aspiration. process where the council in a lifetime opportunity. was reached.
Seven figure sum invested in Le Croupier advertising
figureskating gaming, they will find it at Lucien Barriere has hired such as Esquire, GQ, OK and
UNITED KINGDOM - creating Skywrite Communications Heat in addition to gam-
their own virtual characters to advise, co-ordinate and bling titles such as Gam-
Having launched its three- from a series of life-like implement its online and bling Online Magazine.
dimensional, second life- avatars in a ‘Dressing Room’ offline communications The outdoor campaign
esque, online casino for area. Using their avatars, efforts, which span print, was launched on April 6 for
the UK at, players will then be able to outdoor activities and two weeks in 16 train sta-
French operator Lucien look around the casino, talk online media. tions across the UK includ-
Barriere is to invest a to other players whilst at Skywrite MD, Emma ing London Victoria,
seven-figure sum in mar- the tables and play a few Cohen, said of the appoint- Birmingham New Street and
keting, public relations games of roulette and black- ment: “Our strategy is to Glasgow Central. This trans-
and advertising. jack or even try their luck tempt people with a more vision advertising will be a
The marketing campaign on the slots. sophisticated casino experi- 20-second version of the
for will be Players can create their ence by bringing to life all main com-
based on the tag line ‘is it own virtual characters from the glamour and elegance of mercial available online at
real or virtual? The answer is a series of life-like avatars in a Lucien Barriere casino.”
indeed both. the new site’s Dressing The print campaign is will also will set casino to mirror a real-life the exact layout and games Room before going on to well underway and has be promoted through
itself apart from other online casino. Barriere replicated mix. Whether players are play roulette, blackjack and already been featured in The banners on the site and via
offerings currently in the the online offering from its looking for a little entertain- slots while talking to other Metro as well as national links on other domains
UK market as the first online venue Deauville, down to ment or genuine 3D casino players at the tables. and lifestyle magazines owned by the French firm.
6 May 2009 • europewestnews
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