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CR79-p46&47-supplier4&5:SJC-Casino Review 19/4/09 01:01 Page 1
internationalcasinoreview
Gala Coral to partner with CryptoLogic
CryptoLogic Limited has signed a multi-year deal to provide at least 10 of its most popular
Supplier
online slot games to the UK’s Gala Coral, who operates four of Europe’s most popular online
gaming sites. The first games are scheduled to go live on Coral.co.uk, Eurobet.com,
Galacasino.co.uk and galabingo.com in the second quarter of 2009, with a complete roll-out
of the full 10-game suite over the coming months. “CryptoLogic has some of the world’s
leading branded slot games, so partnering with them makes perfect sense,” said Gala Coral’s
NEWS Joe Coughlin. “Together, we will ensure that customers playing on our websites will continue
to enjoy the finest entertainment and gambling experience.”
Having conquered markets far and
wide, Blackjack Switch has now
Zaragoza
been given the green light to be sold
into the market from where the first in Spain
game’s inventor hails. Geoff Hall is
naturally delighted.
to offer TX01
Blackjack
pokerace Zaragoza,” he explained.
NOVOMATIC “We are convinced that also
the new Poker table will be
Casinos Zaragoza has similarly quickly accepted
Switch
become the first casino in by our guests and become a
Spain to offer its customers new highlight of the
the Novo Texas Hold’em gaming floor.”
Poker table from Novmatic. Jordi Pedragosa, sales
approved
The venue which only director, Novomatic Gaming
recently installed the Novo Spain, added: “With the
Multi-Roulette at Casino increasing number of
Zaragoza, including 12 indi- product licences for the
for the UK
vidual player terminals, a Spanish markets and
fully automated Roulette ongoing installations the
wheel and four giant plasma whole team of Novomatic
displays, has been so Gaming Spain works hard in
impressed with the game order to further establish the
switchedon Switch have now surged passed that it has opted for Novo- excellent reputation of
CUSTOMISED CASINO GAMES the 50 mark in the US. The game matic’s poker offering. Novomatic gaming products
has proved popular in all the Manuel Lopez, purchas- in Spain. The success of the
Blackjack Switch, the blackjack major markets and is now in ing director of the casino’s recent installations proves
variant where players are dealt Nevada, California, Missouri, owners, Grupo Comar, said our strategy and is an ideal
two hands and are allowed to Indiana, Michigan and Ontario. the popularity of the roulette reference for further sales
swap the top two cards One of the most recent devel- install convinced the prospects. These installa-
between hands, has now been opments in Las Vegas has seen company to stay with Novo- tions represent a firm basis
approved for sale into its domes- the game go live in Wynn matic for the poker product. for the continuing succes in
tic market of the United Resorts and its sister property “The excellent perform- the Spanish markets. On this
Kingdom. Encore. since been sold to venues across advantage player, the effect, to ance of our recently basis we are convinced that
The game, invented by Mid- “This is obviously a very pres- the United States and has also the house edge, using different acquired Novo Multi- we will be able to greatly
lands-based games developer tigious pair of casinos for Black- been leased at casinos in Russia, rule variations, had always fas- Roulette installation has increase the market penetra-
Geoff Hall of Customised jack Switch to have been South Africa and Canada. cinated me and I found my head convinced us to further tion in the medium term and
Casino Games, has been installed into,” Hall explained. The development of the filled with the figures and the invest in Novomatic gaming significantly improve our
approved by the British Gam- “Wynn Resorts is already talking game was almost a natural approximate edge that being equipment for the Casino market position.”
bling Commission and looks about holding a Blackjack thought process born of frus- able to switch the top cards
set to be an instant hit. Switch tournament for its high tration for Hall. would bring. I planned the
“We’ve had interest from all rollers, which would be huge “Professional players look rules and found someone to
the top casino operators with exposure for the game. Further- for rules that will give them the construct the maths and the
all four groups looking to install more, after just a week, both best odds,” he explained. “I used odds. I set up Customised
as soon as they possibly can,” The Wynn and Encore have to regularly play two hands of Casino Games Ltd in May 2000,
Hall explained. “Several casino asked to have a second table Blackjack and one night in the and then introduced some
groups have been following the installed into each property” casino I noticed that if could shareholders in order to help
approval process of the game It has taken a long time for just switch my two top cards finance the exhibiting of the
closely and have expressed Hall to secure games approval around I would have emptied game at what was then the
their interest in taking it onto in the UK, which for so long the tray. Every hand would have World Gaming Congress in
their gaming floors. If we can remained a closed market for been so much better. This led to October Las Vegas. So in less
replicate the success here that Blackjack Switch. The game was thoughts of developing a game than six months we finalised
we’ve had in the United States first installed into a casino in to give players that added the maths, created the layouts
we will be very happy.” December 2003 when it went option and allow them to and produced player literature
Installations of Blackjack into the Four Queens. It has switch their cards. Being an for the show.”
WMS gets Dynamic on customer relations
newdynamics Wagering, Networked earn high returns on their product introduction gaming, nor have they recog- industries such as retail,
WMS GAMING Gaming Enablement, and investment,” said Orrin J. process. Throughout the nised how CRM applications pharmaceutical, airline,
Patron Services. Edidin, President, WMS process, WMS placed its can leverage the gaming finance and hospitality,”
WMS Gaming announced an This partnership with HCL Industries Inc. focus on acquiring a “best in floor to support customers’ said Anil Ganjoo, vice presi-
agreement with Indian HCL Technologies specifically “Networked gaming will class” technology platform, strategic efforts to drive cus- dent Media & Entertainment
Technologies and a Microsoft addresses WMS’ Patron dramatically increase the but equally important, a tomer intimacy and ulti- practice for HCL.
Gold certified provider, to Services solutions platform amount of data and trans- proven partner that had mately enhance their returns “Now, in partnering with
develop a customer relation- in providing casino operators parency that exists within our expertise in deploying and from the casino floor. This WMS, we can add value in
ship management (CRM) with proven CRM modules, customers’ operations. Our supporting CRM capabilities partnership combines HCL’s the gaming industry and
technology solution for business intelligence and GamEdge CRM solution will in multiple industries. extensive, multi-industry leverage all our past and
casino operators on analytics that will integrate enable customers to have a Edidin commented: “We experience with WMS’ inno- current expertise in revolu-
Microsoft Dynamics platform. marketing reinvestment much more intimate and recognised early in our net- vative culture and focus on tionising how loyalty man-
This new WMS CRM tech- offers with the gaming expe- active relationship with their worked gaming planning “player driven innovation”. agement and business
nology is the next progres- rience itself. patrons enterprise-wide,” efforts that this represented “As a Microsoft Gold intelligence can be applied.
sive step in WMS’ vision of “Our consistent focus has Edidin added. an attractive high-value provider and trusted We’re excited to be working
the Casino Evolved that been - and remains - on pro- WMS conducted a wide- application for customers partner for 48 of the Global with a company such as
encompasses the viding our customers with ranging 18-month search to and new growth potential for 100 corporations, we’ve WMS that shares the same
company’s four WAGE-NET new tools and solutions that identify the best technology WMS. Existing CRM prod- been successfully imple- approach to innovation,
platform technologies: will allow them to effectively and integration partner to ucts do not fully consider the menting, enhancing and thought leadership and gov-
Remote Configuration and utilise the new capabilities of provide a full-service solu- broad range of capabilities maintaining CRM products ernance as displayed by our
Download, Account Based networked technology to tion and comprehensive inherent in networked and application services in 53,000 HCLites each day
46 May 2009 • suppliernews
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