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CR75-p46-g2e10:SJC-Casino Review 21/12/08 00:16 Page 1
Global gaming
from Konami
Developing gambling games for slot machines is a rather more exact
science that you imagine at first. Japan-based but now determinedly
global manufacturer Konami has taken that doctrine to heart and is
now bringing out platforms and games that it believes will propel it to
the top-earning slots in casinos around the world.
leadthefield the same row; so, for example, South America with it.”
KONAMI reels one and five will show For Konami, like many of its
the same set of symbols, as will competitors, the Latin Ameri-
Konami’s marketing
Last year Konami announced reels two and four. This means can markets are playing an
manager Leah Steinhardt
that it was setting out on a that in the bonus round, the increasingly important role
global path with the aim of chances of winning a prize off thanks to improving stability
combining the skills from its a five-symbol line is greatly in gaming legislation. Indica-
hitherto autonomous divi- increased. tive of that perhaps is the
Beat the Field: a
community bonus
sions. Since then, it has gained Combining the established appointment, announced the
game that has been
a new confidence and better idea of the four-level local pro- day before G2e, of Eduardo
developed from an
penetration into global gressive with the more recent Aching as the company’s new
Australian original markets with a wide and deep trend towards community director of international sales.
Seref Patir of
range of products arising from gaming - allowing all qualifying A Brazilian, the multi-lingual Patir Design
a strong commitment to players in a bank of machines Aching has held senior inter-
research and development. to take part in a bonus round - national and project develop-
“We have developed games Konami has developed Beat ment roles at Bally
with a lot of new features on The Field. Again supporting Technologies and Aristocrat. A
our K2V video gaming plat- both video and stepper reel key part of his role will be to
form,” said Leah Steinhardt, the platforms, the bonus takes the work with the research and
company’s marketing form of a horse race. All eligible development teams within by
manager. “We have introduced players can take part and are Konami to develop games that
games with higher betting awarded a horse based on their appeal worldwide. It is an
denominations and also bet level. One of the four levels essential part of the
brought in two new bonus fea- in the progressive jackpot is company’s strategy.
tures that really increase the awarded as a prize to the Steinhardt said: “We have
anticipation and entertain- winning horse but all players always had an R&D centre in conceptchairs
ment for the player, Mirror taking part are also awarded Japan and now combined with PATIR DESIGN
Reels and Beat The Field.” consolation credits. our international gaming expe-
The Mirror Reels bonus is “Beat The Field is a rience they are using their For Patir Design, exhibiting
available on selected titles product developed by our expertise in pure entertain- at G2e for the third time,
across Konami’s video slot Australian division and it has ment to create some great the show is an opportunity
range and its Advantage+ and been launched successfully games. With access to all of to demonstrate to
Advantage 5 stepper reel there already,” said Stein- Konami’s divisions, it means American operators a
machines. During the bonus hardt. “For the US market a greater depth and new ideas different approach to
round, two or more reels few changes were made but overlaying a solid base of casino seating while also
display the same symbols in now we will also go to proven products.” catching up with existing
customers from around the
Seref Patir said: “It is
Super PokerMate roll out continues
important for us to show
our products to the US
market, where we are still
pushing at the door. But
onaroll because the world comes
at GPT
AMAYA GAMING to Las Vegas to find out
about the latest
Amaya’s electronic poker innovations in games and
table PokerMate has been machines, it also allows us
starquality blazing a trail across the to catch up with our
GPT Americas, Venezuela, the existing customers.”
Philippines, the Netherlands, Patir’s main markets are
Bill validator manufacturer Spain, Ireland, Czech Europe, particularly in the
Global Payment Technolo- Republic and Romania since east, and South America.
gies (GPT) has launched a its introduction. The strengthening dollar
new universal currency It has also become the will help the Germany-
acceptor, Nova Black, table of choice for based company in the
designed for a wide range Azamara/Celebrity Cruise lucrative North American
of applications, including Lines and Casinos Austria market, allowing its
the gaming industry. Maritime. products to be more
The unit accepts bills up Amaya Gaming’s Jean-
Amaya Gaming’s
to 78mm wide: “It has all
Robert Dunn with new
Nova Black
Paul Symeonidis said: “G2E
“Our designs are
the features the OEMs are 2008 proved to be a very suc- different from the typical
looking for, including USB priced very aggressively, so cessful event for Amaya casino chair in the US,” said
connectors, a barcode we are getting a lot of inter- Gaming Group. This year we new style presentation of gaming slot machine or video Patir, “so that gives new
reader, a plastic cassette and est from both OEMs and showcased our multi-table PokerMate as well as its Pok- lottery terminal, the Mosino, ideas to operators and
all the standard protocols” operators.” tournament capabilities. We erStation slot terminal which a wireless tablet which can designers working on new
said Robert Dunn, VP of The validator is also fast revealed a new Tournament allows for networked poker be used for all manner of projects. Of course, the
international sales for the with a patented optical display screen to keep to be played. Amaya has also games as well as room most important aspect of
company. “It’s about as engine seen in other GPT players informed of results. been busy developing its service, internet and com- our chair design is
compact as you can get, products and high-speed We were also privileged to product range, which now municative means, the ergonomics - it’s very
which is ideal for the much transport system. “It takes have Hulk Hogan drop by our includes the Game Portal Betpro terminal for sports important for both our
slimmer machines being less than a second to vali- booth to play on our Poker- which provides players with betting, as well as electronic customers and the players.
made today and a very date, less than a second to Mate table.” everything they have come multi-players for roulette, People will sit in
robust product. It’s also stack, so it’s quick.” The group was showing a to expect from a multi- craps and sic bo. comfortable chairs longer.”
46 January 2009 • G2ereport
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