26
BUSINESS
This demonstrates how a technical problem, an inability to
The successful businesses of
migrate data, transforms itself into a business problem (an
inability to gain the benefits promised), and why CEOs need to
tomorrow are not currently ask awkward questions about data migration when their CIO first
slashing their IT budgets in
starts selling them that ‘big solution’ concept.
The successful businesses of tomorrow are not currently
a knee jerk reaction. They are
slashing their IT budgets in a knee jerk reaction. They are
investing now in order to be first out of the traps when market
investing now in order to be first conditions change. They understand that the future business
out of the traps when market
environment will be characterised by shorter innovation cycles
and the requirement to get to market more quickly. They
conditions change
recognise that to remain competitive and to differentiate their
offerings will require an arms race, where the competitive
weapons are effective, IT solutions supporting sound business
judgement. In this environment advantages will be short lived,
even more important to ‘innovate’, which in plain terms simply the requirement for change will be inevitable, and the ability to
means finding new ways of solving business problems. For the implement change rapidly and effectively a major advantage.
vast majority of firms key business priorities remain unchanged. Such companies don’t write blank cheques, however, they
These priorities are largely customer-centred and include demand that IT investment delivers maximum business value.
attracting, retaining and upselling customers, targeting That is why they are turning their attention to data migration,
customers more effectively, expanding current customer because getting it right delivers key business advantages. It
relationships, and creating new products and services that will be enables companies to innovate more rapidly and maximise use of
attractive to customers. resources. It allows infrastructures to be consolidated and
Companies’ business priorities in turn map onto the IT feature rich applications to be implemented on lower cost
solutions and strategies that support modern enterprises. And platforms. It delivers rich, accessible and up to date customer
whether your business priority translates to improving your data to applications that can exploit it to target offers more
enterprise systems, implementing a business intelligence solution, effectively, enable customers to be dealt with more efficiently and
or modernising your legacy infrastructure, platform or allow workforces to become more effective. And it allows you to
application, underpinning all of this will be data. Data has long switch off legacy, meaning that both budget and skilled workers
been recognised as one of the most valuable assets many can be redeployed to better effect.
businesses possess, but the uncomfortable fact is that all too The ongoing requirement for data migration also means that
often it is a barrier to change and innovation. it is no longer viable to simply throw money and effort at a
This becomes apparent when a company carefully decides migration just to get it done. In future, system renewal, and the
upon a new solution to transform its operations. It takes great data migration, is likely to transform from a once in a career
pains in budgeting, selecting and implementing the solution only experience to a regular occurrence. There will be no time to
to discover that the promised benefits can’t be realised until it hand spin migrations, so automation will become essential.
can deliver the data the solution requires. And therein lies the In 10 years we are likely to look back on highly manual
problem. But can you imagine constructing a new office without migrations in the same way that we think of manual typewriters.
considering how you were going to power it? Yet companies The electronic typewriter may have been a step forward, but it is
design new IT solutions and infrastructures without adequately not the PC. In just the same way, leading companies are moving
planning the necessary data migration. away from first and second generation approaches to data
migration towards business aligned third generation migration
technology. They are holding their nerve, transforming their
infrastructure and readying themselves for a new way of doing
business.
www.euroasiasemiconductor.com September 2008
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