Q&A Semiconductor India
Business as usual
The Semicondustor Policy impacts on the entire value chain
within the Indian industry. Here Sanjeev Keskar, Country
Manager of Sales with Freescale Semiconductor discusses how
the Semiconductor Policy may impact on business
Q1: What has been the response within new standards/ features and technical needs. generation applications; we need more
the telecommunications community to We also have to understand overall bill of processing power.
the Semiconductor Policy? material pricing, based on which we target
This is still evolving. price for our device. Also by integrating Q5: What impact will the growing
some peripheral components, if we can manufacturing sector have on your
Q2: What challenges does the improve performance and reduce costing is industry and future plans?
telecommunications industry face in one key challenge for a semiconductor Consumerism, need for better and improved
order to achieve technology and manufacturer. So now the trend is to products has led to innovation in chip
industry goals? develop an application specific designs. Penetration of wireless technology
There are constant challenges for the microcontroller or processor which can for communication in rural and urban India
industry. deliver optimised price/ performance has led to the surge of low cost mobile
advantage to end customers. handsets. This presents the semiconductor
Q3: As manufacturers of silicon product industry with a huge opportunity.
how much input into design and Q4: What are the future device
manufacturing would your company functionality requirements for the India is one of the fastest growing wireless
have to ensure appropriate costs and telecommunications industry to ensure markets in the world and entertainment
devices for a specific industry? roadmaps are maintained? through mobile phones will become
As a silicon manufacturer, we have to Future devices functional requirement for increasingly interactive. IOL Broadband
understand technology trends well in telecom industry are multicore processor already started the trend by launching
advance to see that our new silicon meets and lower power consumption for the next India’s first IP based on demand television
service (IPTV) a year ago. With IPTV
offering from players like MTNL, Bharti
and Reliance, the on demand entertainment
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www.semiconductor-india.com | Autumn 2008
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