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True Marriage of Convenience.
from the editor’s desk
When it comes to keeping in touch it Others are following where Apple has
seems most members of the digital boldly gone.
population have swapped voice
for keyboard and screen but Nokia’s Ovi platform makes it easier for
they are not willing to be tied people to upload and share multimedia
either to one device or place. content from mobiles to web fast and
They want access to friends conveniently. Navigation and geo-tagging
and useful information fast and add another dimension allowing people
seamlessly regardless of where to locate friends in real time or to click on
they are. Much of the success content to go direct to places on maps.
of social networking is down
to people using a single site to Orange recently combined access to the
share content, news and views most popular social networking sites into
Orange World so users do not have to
While most operators and log onto different sites ‘chat’ to friends,
equipment vendors realise this check their status or upload content. The
trend few have capitalised French operator has forged partnership
on it as successfully as agreements with MySpace, Facebook, Bebo
Apple. Having taken the and having launched in France, Orange
market by storm again, this World is moving to Britain, Switzerland,
time with its 3G iPhone, Spain and Portugal. The plan is to embed
part of Apple’s success it on branded phones and make access
is down to very easy data accessible from the home screen.
management. Apart from
the design and intuitive user Orange plans to make mobiles a seamless
interfaces, people like the extension of the on line experience,
fact that information put into aggregating digital content and simplifying
one device is automatically mobile access to social networks. In
available and updated on future, it will deliver digital entertainment
others: Mac computers, across mobile, TV and broadband.
iPhones and iPods
communicate seamlessly. Combining the three screens and different
access networks is a win/win situation: for
It is this co-ordinated information consumers sharing information is faster and
management and access which appeals more convenient; operators can increase
to many and which is behind moves by revenue from interesting new applications
some vendors and operators to make things and by adding location to mobility,
easier for customers. The lines between advertising becomes more effective.
mobiles, computers and phones are blurring
as are those between fixed and mobile All very well but how will operators meet
networks. Competition is moving into demand? Forget the credit crunch, what
creating the innovative, useful applications about the capacity crunch? Perhaps that
which support both business and is a story best left for another time.
personal communications everywhere.
Priscilla Awde

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