R E V E N U E A S S U R A N C E
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Deliver The Right Message,
“We have had such trouble in our market with
To The Right Customer,
interconnection charges rising four-fold,”
At The Right Time.
portion of the mobile service It would be logical to assume that other region had losses ranging
providers’ operating expenses. cost assurance techniques would from around 13% and higher.
Hence, profit margins for mobile become an important part of the
operators could be expected to be proactive revenue management A host of reasons may account for
especially sensitive to fluctuations program for a mobile operator, the relative success of European
in revenue leakage or cost overruns given the dependency of these service providers in stemming
Allow Advertisers To Deliver Mobile Marketing
associated with interconnection operators on third-party services. losses. Revenue assurance as
& Advertising Over Your Mobile Network Today
and interparty service elements. a discipline may be more mature
Furthermore, the burgeoning era in those countries and perhaps
“We have had such trouble in our of content-based services, from competitive pressures have
market with interconnection charges downloaded media to games spurred a more proactive focus on
rising four-fold,” one Eastern and mobile TV, will introduce a ensuring that every duly earned
European mobile operator told new range of partners for service bit of revenue is collected.
Analysys-Mason survey analysts. providers to manage. As content
traverses the network and is Whatever the case, it appears
Clearly, such trends and cost issues consumed, more costs must be that operators in Europe may be
The Jinny Advertising Engine can:
would have a significant impact tracked and accounted for and the better positioned to take on the
on how mobile operators focus on potential for revenue leakage or pending challenges associated
revenue management matters. cost overruns rises accordingly. with the changing nature of
services. As more content
Target consumer segments
A particular recent trend is a focus Certainly, if operators seek to evolve and third-party application
on ‘cost assurance’, as operators further and become transaction suppliers become involved in
Insert adverts in real-time over
seek to track more precisely the clearinghouses for m-commerce delivering service offerings, more
SMS, MMS, WAP/HTTP
costs associated with leased circuits, services for example, the integrity of mature revenue management
access and interconnection - cost the revenue stream and the ability techniques may provide a distinct
Match adverts against subscriber
drivers that could, if unchecked, to contain costs must be rock solid. advantage in navigating this
profile and keywords
eat deeply into profit margins. complex new world profitably.
Europe is Well Ahead
Generally cost assurance tools in the Revenue As the quiet revolution of proactive
Allow subscriber Opt-in/Opt-out
help service providers verify Management Game revenue management takes hold in
invoices between operators, back-offices around the globe the
Measure and capture responses to resolve disputes and ensure Analysys-Mason also compared how groundwork of these capabilities is
advertisements
auditing compliance. Such tools service providers across different being laid today. Both the survey and
apply the techniques developed regions suffered from revenue loss. anecdotal evidence show service
in revenue assurance and data The findings indicate that European providers of all types are beginning
integrity management processes operators consistently head the to consider revenue management
to uncover discrepancies between pack in addressing revenue leakage issues as important elements in
the expected charges for a given issues. In fact, they suffer total planning an effective transformation.
third-party service element estimated revenue leakage of less As communications service
and those actually appearing than eight percent on average, far providers evolve further, into next-
on the provider’s invoice. below the global average of 13.7%. generation services, fixed-mobile
convergence and m-commerce, the
Used effectively, cost assurance Service providers in Western Europe ability to guarantee the integrity and
processes could help operators - both mobile and wireline - suffer precision of the revenue chain and
protect the margins associated the lowest losses of all operators the myriad transactions affecting it
with a given type of service, globally, around six percent, will increasingly become paramount.
helping to contribute more profit according to the 2007 figures, with
to the bottom line and further those in Eastern Europe suffering Adam Boone is VP of
fueling the ability to field more only slightly higher losses. By Marketing for Subex and
innovative services in the future. comparison, operators in every Mark Nicholson is CTO.
Contact us to find out more! For further information email advertising@jinny.ie


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