HEADER
CBOSS SuppOrtS re-Branding
in Orange MOldOva
For Orange Moldova, 2007 was the “The successful completion of the re-branding
year of re-branding and of total project, carried out by CBOSS Corporation,
explosion of traffic, market share, allowed Orange Moldova to increase its
penetration and multimedia. SA subscriber base and consolidate its market
Voxtel’s re-branding to Orange leadership,” says Veaceslav Roman, IT Director
Moldova as well as this tremendous at SA Orange Moldova. “We are sure that our
change of magnitude of business upcoming mutual projects will be carried out
involved significant changes and was at the same professional level and will enable
supported by CBOSS Corporation. us to achieve our goals. This will help Orange
Moldova satisfy the ever changing customer
The success of the total change of the company demand and offer a rich portfolio of cutting-
benefited from the joint efforts of the operator edge offerings to meet the highest global quality
and CBOSS Corporation. CBOSS is Orange's standards of the Orange brand.”
preferred partner in Moldova, providing billing of
prepaid clients (83% of the total customer base) Orange Moldova (www.orange.md) is a
and most of the core service platforms. During Moldovan company of the Orange Group. In
the initial stage, the re-branding project was April 2008, it had 1.3 million clients. After 10
developed and thoroughly planned. Two major years operation, the company’s marketshare is
goals of CBOSS were to ensure full compliance of evaluated at 70% of the mobile operator value in a
Voxtel technologies with the Orange requirements market counting 3 other mobile operators.
and to arrange marketing campaigns to boost
customer acquisition, loyalty and generate new Orange (www.orange.com) is the key brand
revenue streams. CBOSS Corporation completed of France Telecom, one of the world’s leading
the modification of existent technologies to ensure telecommunications operators. France Telecom
Veaceslav Roman, IT Director at SA Orange Moldova
maximum compliance with the Orange standards, serves more than 172 million customers in
implemented new product features and provided five continents as of March 31, 2008, of which turnkey implementation, technical support, staff
support for all marketing campaigns. two thirds are Orange customers. The Group training and IT outsourcing, providing telcos with
had consolidated sales of 52.9 billion euros in guaranteed operations quality while minimizing
The rebranding launch as well as all further 2007 (13 billion euros at March 31, 2008). As operational and capital expenditures.
launches were all successful and on time thanks of March 31, 2008, the Group had 111.9 million
to the reactivity and the involvement of CBOSS mobile customers and 12 million broadband CBOSS can supply operators, service
teams in Orange projects. internet (ADSL) customers. providers and MVNOs with all components
of IT infrastructure and/or services, as well as
For Moldovans, this transformative project meant In 2006, Orange became the Group's single with full-scale outsourcing options, providing a
wider availability and easier usage of customary and brand for Internet, television and mobile services reliable single point of responsibility.
innovative mobile services. After just one year, 45% in the majority of countries where the company
more clients joined Orange and their voice ARPU operates, and Orange Business Services the For more information, visit
doubled while the traffic of all multimedia services banner for services offered to businesses www.cbossgroup.com
was multiplied by 2 to 4 times. It is estimated that worldwide. France Telecom is the number three
Orange captured 80% of the market that allowed the mobile operator and the number one provider of
Moldovan market to move from less than 40 to more broadband internet services in Europe and one of
than 58% penetration in one year. Olaf Swantee, CEO the world leaders in providing telecommunication
of Orange Group qualified the Moldovan rebranding services to multinational companies. France
as the best one in the France Telecom group. Telecom (NYSE:FTE) is listed on Euronext Paris
and on the New York Stock Exchange.
From November 2006 till the end of 2007, CBOSS
Corporation was implementing and supporting CBOSS Corporation is a world leader in
all further project stages. CBOSS experts have the development of innovative convergent
contributed to have the Orange group’s mobile TV IT solutions for end-to-end automation of
offer to be launched in record time. telecommunications enterprises, delivering a
competitive edge to telecoms on all inhabited
Given the creativity, energy and highest quality continents.
standards of Orange in Moldova, the adaptability,
professionalism and qualification of CBOSS CBOSS Corporation offers the full range of
experts will surely be a competitive advantage for equipment, system and application software
offering 3G and, later, NGN services. and professional services, including consulting,

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