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FEATURES
38 44
Cable operators up-the-anti giving People What they Want
amir Mahmood suggests there stuart Collingwood advises
are opportunities for cable the telecoms sector to deliver
operators in the sMe market compelling programming which
is as easy on the eye as it is
40 to use.
Mobile tV goes For gold
Mobile tV looks set to win out 46
argues avichai levy Blyk goes with airwide for Mobile
advertising engine
42 Blyk’s new mobile advertising
getting the details right models boasts a 29% response
Verifying customers’ details rate amongst youngsters.
at the point of sale is an
essential step in preventing 47
mobile fraud believes Mark events
Bish.
COMPANY
Media Solutions Production
Emma Webb Katie Greenhalf
emma.webb@morianamediagroup.com greenhalf@googlemail.com
t: +44 (0) 1245 216750 t: +44 (0) 7870 563 011
m: +44 (0) 7825 870827
Group Publishing Director Terry Roll
Stuart Willett
t.roll@morianamediagroup.com Moriana Media Group,
sw@morianamediagroup.com t: +44 (0) 1245 216750 85 Waterhouse Business Centre,
t: +44 (0) 1245 216750 m: +44 (0) 7894 083 196 Cromar Way,
m: +44 (0) 7734 315 506 Chelmsford,
Marketing Manager Essex
Editor Nicola Ripton CM1 2QE,
Priscilla Awde
Nicola@morianamediagroup.com United Kingdom.
editorial@morianamediagroup.com t: +44 (0) 1245 216750
CommsEuropa is Europe’s leading Telecommunications Publication bringing the latest news of industry developments and technological
change to senior executives and decision-makers within the European Telecommunications arena. CommsEuropa will bring to these key
players the information they need to drive their enterprises forward in the new world of ubiquitous technological evolution.
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2008 Moriana Media Group. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any
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