i
c M O B I L E T V
Y
e
c
Landing TV on multiple devices –
Learning lessons from the music industry
Stephen Christian
says changes in the
television industry have
moved beyond linear
analogue broadcasting
to the digital, on-demand
services available today.
Viewers can now have access Spain and Italy alone, is in providing revenue- effectively protected from
and store programming evidence of this changing generating services that offer piracy across all networks
to watch at a time of their environment is clear. high quality, premium content, and devices whilst giving
choosing, anytime, anywhere. such as blockbuster films, consumers an unrestrictive
Viewers are getting used to across these different devices. viewing experience. This
The success of the BBC’s accessing a greater range interactive on-demand
catch-up service, the iPlayer, of video programming from environment will grow when
is indicative of this trend laptop computers, mobile Not Dead Yet consumers are able to access
and the BBC has recently phones and handheld gaming and transfer programming
reported that on average devices. User-generated Linear broadcasting is by no on and between whichever
more than 700,000 viewers information and lower quality means dead but the emerging video devices they own.
access the service everyday. video (such as the content on-demand, interactive
Coupled with a recent report on YouTube), have been environment is giving viewers The music industry
from research institute e- the main type of content greater control over their TV has suffered through
Media predicting that over the available and has generally consumption and forcing the interoperability problems and
next four years the mobile been free of charge. video industry to face up to the TV and video industry
TV market will be worth €1.5 its biggest challenge yet. must ensure it does not suffer
billion (over £1 billion), in The opportunity for content This challenge is to ensure the same fate by implementing
the UK, France, Germany, owners and pay-TV operators that premium content is anti-piracy solutions that
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49