i
c D R M
c
Y
e
DRM
building a digital nirvana?
The explosive growth of the internet changed the face
of media believes Greg Jacobsen. Digitisation of content
essentially makes ‘cost-less’ copying possible.
The physics of information transfer there are also different technologies to no need for DRM. As much as digital
on the net dramatically changed fulfil separate areas of DRM functionality. technology provides challenges it also
the economics of creating and creates opportunities for multi-purpose,
distributing intellectual property. The Stakeholders multi-channel and multi-format content.
But all of this content must be managed The music and entertainment sector Technology stakeholder domain
- from acquisition or generation to has actively embraced DRM technology
multi-channel delivery. The tools in its transition to the digital economy. This domain represents all makers
used to do this are known as Digital The Napster phenomenon generated of computing, communication and
Content Management (DCM), or more a public belief that quality content can consumer devices and technologies. It
accurately Digital Asset Management always be available for free. Content also includes hackers, virus writers and
(DAM) systems. To ensure and providers have battled uphill ever since. other denizens of the digital underworld.
maximise revenues, content producers Innovation is the main driving force for
and distributors must track asset To fully appreciate the reasons for this group as illustrated by the constantly
usage, manage copyrights, protect this, it is necessary to understand the evolving parade of better, faster, smaller
the content from unauthorised use various partisan interests that make and cheaper technologies and services.
and distribution and pay royalties. up the world of digital content. The five Its main DRM challenge is the often
stakeholder domain model provides a imprecise and subtly nuanced rules
So, what is digital rights management? comprehensive representation of all that govern the social, commercial
DRM enables organisations that own actors in the digital content economy. and legal aspects of the analogue
or distribute content to manage the world to which DRM must apply.
rights to their intellectual property and
securely package it for digital distribution. Creative stakeholder domain Commercial stakeholder domain
DRM technologies can be used to
protect content against unauthorised This represents all entities and individuals This includes all individuals, groups
access, monitor its usage and enforce creating content in any form (e.g. textual, and enterprises that acquire, process,
copyright restrictions on what users can audio or visual). Without the continuous package and distribute content as part of
do with content. As well as competing output from this group there would be no their business model. Without this group,
technologies from different companies, content whatsoever and consequently the need for DRM to enforce intellectual
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