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is to support different networks and offer different payment mechanisms Whilst these sound like huge
technologies including 3G, WiMax, LTE such as pay-per-view or premium challenges, much of the enabling
and DVB-H, multicast and unicast. content for non-premium users. technology already exists and
mobile TV is rolling out. Mobile
Users will be attracted by features included Today there are only a few channels video offers huge promise for the
from traditional television especially with limited appeal but opportunities future and it’s one mobile operators
physical video recorder (PVR), services are there for the industry to deliver would do well to address sooner
offering personal storage search and play. the rich variety of content users have rather than later if they don’t want
Other likely enhancements include fast become accustomed to enjoying on the initiative to be snatched by their
channel changing; an Electronic Program the web, on cable and satellite TV. satellite or cable competitors.
Guide (EPG), enabling people to browse
and select channels; ‘StartOver’ and other Avichai Levy, senior VP, at Mobixell
video on demand (VOD), mechanisms
and SlingBox, to enable cable/IPTV
subscribers to enjoy mobile PVR services.
When Swisscom broadcast last month’s
European football championships to
mobile subscribers, a key concern was
taking five live TV channels and allowing
users to switch between matches either
live or recorded in a VOD service format
on any handset. The system had to handle
massive surges in demand during matches
and provide optimal user experience at all
times even when network signal was cut
off as people moved between cells and
networks. Mobixell’s video engine provided
bit rate adaptation to flatten out changes
in network conditions and maintain a
consistent, high quality user service.
Bright Future
Several technical hurdles must be
overcome to accommodate different
content formats, delivered over different
types of networks. Bandwidth issues
and delivering content to a range of
different devices must be tackled.
Operators must enforce strict policies
including protecting minors from
accessing inappropriate content and
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