Down under Underlay
www.floordata.com
Carpenter
It can be produced in many forms from concerns often held by Local Authorities and Polyurethane is a much better choice for both
paper thin to thicker than engineering blocks, at Specifiers. performance and longer lasting underfoot
almost any density and with the widest range Novostrat is today the largest manufacturer comfort.
of laminations to alter, improve and/or create of polyethylene products in Ireland, with sales ‘The result has been quite staggering; in that
particular performance characteristics - and all and warehousing throughout UK and Continen- time Greenstep has become our second biggest
have their place in Insulation in Construction, tal Europe. Currently focusing on their range of seller and we have had many requests to intro-
both in industry and in the home. underlay products, duce a thicker 10mm version.’
Novostrat is a manufacturer of high perform- Novostrat will soon be officially launching Southern sales manager, Sue Howland,
ance Polyethylene flooring underlay systems. It a multi-purpose thermal insulation foil faced added: ‘We have put together an exciting launch
is the versatility of polyethylene which allows ‘wrap’ for walls and lofts, and a multi-foil roof promotion with attractive POS aimed at helping
Novostrat to bring a whole range of products, insulation system which provides roof insulation the retail sales person understand the benefits
with different performance properties, to suit performance exceeding all the demands of the of Polyurethane underlays, particularly the
virtually every application and budget. latest Part L Building Regulations. All these Recycled and Recyclable aspect.
From an ‘economy’ carpet underlay systems will share the distinct benefit of ease of ‘It’s quite common knowledge that Carpenter
‘Graphite’, which Novostrat insist is the most handling, transportation and installation. underlay is recycled from prime PU foam off-cuts
competitively prices utility carpet underlay on Carpenter is increasing the choice of it’s from the furniture and bedding industries, but,
the market, to Sonic Gold Excel, an underlay for General Domestic quality polyurethane under- now we are teaching them that Carpenter Un-
wood and laminate floors with the highest per- lays with the addition of 10mm thick derlay is recyclable at the end of it’s useful life
formance specification of 22db sound reduction, SuperGreenStep. and can be made back into new underlay.’
and very high impact resistance. National sales manager, Bob Lawton, com- It’s a compelling story, telling that Poly-
Because rolls of Novostrat underlays are so mented: ‘We originally put eight-mm Greenstep urethane underlay is a superior and more profit-
relatively light and easy to handle, they answer into our range last summer to close the price able alternative to waffle rubber.
many of the H&S concerns held by installers and gap on cheaper waffle rubber underlays that Although modern materials provide many
distributors, and because they are fully recycla- have flooded the market over the past years, benefits, some of the more traditional ap-
ble, containing no HCFCs or halogens at all, they and prove to those retailers and contrac- proaches to underlay also reap great rewards.
also answer any environmental responsibility tors who still use this type of underlay that Simon Macaulay from Anglo, explained why
Issue VII 2008 ContractFloors 79
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