One in a million Bespoke Carpeting
www.floordata.com
tion data and available colour options. Diamond
from the Entrance Area range is featured as a
particularly suitable product, with its cobbled sur-
face design and bright twenty colours; it is proving
a popular choice for incorporating a Bespoke Logo
Design.
Customers can now see a step by step guide
to ordering a Bespoke Logo Design and can input
their details into a simple online form which will
go straight to Heckmondwike FB to quote.
The updated site also has full details of the
Creative Flooring range from Heckmondwike FB,
including the innovative Montage and the newly
launched Momentum. Momentum is available in
12 different colourways and has a cross pattern to
compliment any environment where durable, yet
aesthetically pleasing flooring is in high demand.
With over 6,500m
2
of bespoke carpets in all va-
rieties supplied to one of the Premiership’s biggest
clubs, Cavalier Carpets has underlined its position.
From standard carpet tiles through to bespoke
Axminster and taking in the West Stand, East Stand
and cloakrooms of Stamford Bridge, home to Chel-
sea Football Club, the project drew upon the manu-
facturing flexibility of Cavalier Carpets to ensure
that a range of requirements and needs could be
met.
The largest segment of the project required Cav-
alier Carpets to produce 5,344m
2
of bespoke Axmin-
ster. Using a high quality nine-row pitch, a blend of
80% wool and 20% nylon and working alongside
project specifier Debbie Wroe from leading sports
stadia architectural practice AFL, Cavalier Carpets
conceived a design that featured a detailed infill
with a complementing border.
Featuring throughout the West Stand’s execu-
tive function rooms and corridors and stairs to
private boxes, the carpet fulfilled the requirements
of Chelsea Football Club for a high performance
floorcovering that could withstand the foot traffic
encountered during match days and throughout
the week when private events are held, while still
retaining a unique ambience deserving of a top tier
football venue.
Also in the West Stand, Cavalier Carpets provid-
ed 120m2 of carpet tiles in the form of Chroma Gal-
axy for cloakrooms. These 100% polypropylene 50 x
50cm tiles are tufted multi-level loop pile products
that have the ability to withstand the harsh clean-
ing regimes and continual foot traffic encountered
in these locations.
With all installation work carried out by CWC
Flooring of New Malden, the East Stand comprised
1,062m
2
of a bespoke 80% wool 20% nylon Color-
tec carpet tile. The latest in tufting technology, the
Colortec loom allowed Cavalier Carpets to produce
a carpet tile with a design similar to Axminster type
carpets in terms of detail and in this instance, it
was used to produce a heavily mottled design in-
line.
Steve Joyce, contracts manager, Cavalier Car-
pets, commented: ‘Chelsea FC’s Stamford Bridge
stadium is legendary in football circles and with the
Heckmondwike’s bespoke carpeting and logos
Issue VII 2008 ContractFloors 63
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