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CR62-p50-Supplier1:SJC-Casino Review 25/11/07 02:07 Page 1
Videobet get In Action with CirsaVideobet and Cirsa are
Elixir Group Limited has commitments for 2,894
teaming up on a pilot project to bring Unidesa In Action terminals in server-
delivered agreements for electronic gaming
supported configurations to a number of Cirsa casinos in Argentina, Colombia,
500 machines at the machines to be placed on
Dominican Republic and Panama. The terminals will include Vidoebet’s Dr
Manila Prince Hotel & a long-term, participation
Lovemore, A Night’s Out, Queen of Pyramids and Desert Treasure, integrated machines
Casino and 200 at the Isis basis across 14 venues
Slot Club, both in throughout Asia. In the
with a selection of Unidesa games. Shmuel Weiss CEO of Videobet said: “The
to downtown Manila, Philippines alone, Elixir now
combination of our cutting-edge software with Unidesa cabinets and Cirsa
Philippines, on a has commitments for
games represents the ultimate offering.”
participation basis. 1,764 electronic gaming
Elixir Gaming will have 100 machines to be placed on
per cent of the gaming a recurring revenue model
machine floor in both
venues when they open in
With these agreements,
Elixir Gaming now has total
Bally buys into Data Visualisation tool
Capturing data is only half the battle.
tional technology for both
Translating it into improved revenue is the
today’s networked floor and
for the potential created by
hard part. With this in mind Bally has server applications.”
bought into a business intelligence and
The Compudigm Gaming
data visualisation product line from
Power technology specialises in
connecting customer data with
Compudigm International. Already individual game data, providing
engaged with 60,000 gaming terminals
game and marketing managers
with deep insights into how
throughout the world, the Gaming Power
casino patrons interact with the
And seePOWER Applications will take Bally
gaming floor. seePOWER trans- Gaming’s
significant strides towards its Networked
forms massive volumes of trans-
Koen Stomph
action and customer data, from
Floor Of The Future. any system, into critical, real-time
visual insights from a physical
thebiggerpicture pudigm technology currently perspective designed to prompt
BALLY TECHNOLOGIES monitors, manages and opti- smarter, faster and more prof-
mises data from more than itable decision-making.
With the communication of 60,000 gaming positions around The Compudigm products Gaming
every player transaction now the world that generate $6bn in Bally is acquiring transform the
very much on the cards, data annual revenues. Current cus- deluge of data generated by
capture is set to hit new heights tomers using this product for casino slots, tables and customer
throughout the world’s gaming marketing and business analy- loyalty systems into actionable,
floors, indeed, there is a real sis include Harrah’s Entertain- visual insights that help casino
danger that the quantity of data ment, Penn National Gaming, managers make the smartest,
will make it too overwhelming Trump Entertainment Resorts fastest marketing and game floor Controls
to comprehend. and the Seminole Tribe of management decisions possible.
For most companies, ‘data’ Florida, as well as major casinos “The Bally solution will utilise
means numbers, and analysis is a in New Zealand and Australia. seePOWER’s smart marketing
matter of sifting through and Bally has also announced the and predictive engine to unlock
manipulating many numbers to launch of a comprehensive Busi- real value and to realise the full
get to one that’s meaningful. ness Intelligence solution that potential of a casino’s business,”
Looking to put things into per- will consist of two distinct and said Wout van Loon, CEO of Com-
spective, Las Vegas slot super integrated modules - its inter- reporting that will bring all essen- The new Bally Business Intel- pudigm International. “The seeP-
power Bally Technologies has nally developed Data Analysis tial information required to ligence product line will feature OWER platform has provided
signed a contract to acquire the Dashboard and Compudigm’s manage a casino just a few com- multiple pricing and scalable many gaming customers with an perfectfit
Gaming Power and seePOWER Gaming Power and seePower puter clicks away. options for the different data unparalleled competitive advan- DENSITRON/MONEY CONTROLS
applications for the gaming Data Visualization modules - both “The Compudigm technol- warehousing, business analysis tage.” The Bally agreement repre-
industry from Compudigm working off one combined ogy acquisition is consistent with and data visualisation solutions. sents Compudigm’s business Densitron Gaming has
International, adding exclusive Gaming Data Warehouse. This our commitment to deliver “When combined with the model to provide industry- signed an exclusive repre-
and powerful data visualisation combination of two best-of- leading, yet useable technology acquired Compudigm technol- leading solution providers with sentation and distribution
and business analysis technol- breed solutions will offer the with a strong return on invest- ogy, this will allow for dynamic the seePOWER platform and agreement with Money Con-
ogy to the new Bally Business most powerful and state-of-the- ment to our Systems footprint of decision-making that doesn’t application development suite trols for Australia.
Intelligence product line. Com- art business intelligence suite for more than 368,000 devices currently exist in the industry to deliver advanced visualisa- Koen Stomph, Densitron
pudigm’s integrated solutions the gaming industry. worldwide,” said Richard Had- today and will be the most com- tion, customer profiling, cus- Gaming’s sales director, said:
will immediately serve as a key The Data Analysis Dashboard drill, CEO of Bally Technologies. prehensive business intelli- tomer segmentation and “This agreement signifi-
component in Bally’s server- offers more than 650 predefined “Our leading business intelli- gence package in the gaming content-intelligence to the enter- cantly enhances Densitron
gaming strategy and the key performance indicators gence suite of products will be a space,” said Bruce Rowe, senior tainment, loyalty, financial serv- Gaming’s sales presence and
company’s plans for delivering (KPIs), graphical data analysis key component in delivering vice president of strategy and ices, retail, telecommunications, will allow us to better serve
The Networked Floor Of The charts and graphs, more than 150 ROI on the evolving ‘networked business development for Bally. utilities and health sciences the needs of our customers.
Future. The acquired Com- predefined reports and ad-hoc gaming floor of the future.’” “And it’s the perfect founda- industries. Money Controls’ team in
Australia brings a hugely
experienced sales and tech-
nical support network to
Cash Fever Nights keep Croats hot
sell our products and
support customers in this
region. We look forward to a
very successful relationship
feelingtheheat running Cash Fever that is lined up for a machines. with growth into other
ATRONIC proving to be very successful. Participating players regions in the future.”
The prestigious event was playing on a Cash Fever Bill Murphy, Money Con-
Atronic’s Croatian distribu- heavily promoted with two machine received compli- trols’ sales director for Asia
tor, MsfG, based in Zagreb, Cash Fever nurses passing mentary gifts from MsfG and Pacific Region, said: “We see
has been sending tempera- through the centre of the city from the host company Slot Densitron Gaming’s product
tures soaring with its Cash attracting people in the in addition to a jackpot range as a perfect fit with
Fever Nights promotion in street to join in. Publicity for going off every five minutes. our own products for our
Osijek where Croatian the event continued inside MsfG distributor director OEM customers in the
company Slot opened its the club where it was filled Kresimir Licitar com- region. They are a dynamic
latest club last May. with floating balloons and mented: “This was a busy and fast growing company
The club, set in the centre the nurses welcomed guests evening but filled with lots with an increasing number
of the city, opened with 30 slot with complimentary drinks. of fun and excitement. We of world wide customers
machines and two roulette The nurses were also on feel that our Cash Fever and we are excited about
tables. They currently have a hand to explain ‘How to Nights are really hitting the the prospects for future
bank of e-motion machines Play’ to the players who centre of the target.” growth.”
50 December 2007 suppliernews
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