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CR62-p42&43-SBG:SJC-Casino Review 25/11/07 01:53 Page 1
“The Casino Evolved roadmap speaks to a sequential evolution of “Suppliers will need to do a no rush to deploy server-
casino technology, game enablement and player preferences...WMS better job of communicating based technology currently,
has a clear vision of the specific building blocks that will transform the
casino and we will continue to demonstrate our ability to package
Equity Group
not only the top-line benefits particularly given its relatively
of new technology, but also recent and significant
intellectual property and technology into the best player experience. gaming the cost saving opportunities. investment in ticket in-ticket
This roadmap showcases the efficiencies obtainable through networked
analyst Joel
During our meeting with out technology...MGM Mirage
architecture combined with our unique focus to provide players with
game personalisation and choice that are unprecedented.”
MGM Mirage management, management could be
(company executives) posturing.”
WMS CEO Brian Gamache. indicated (the company) is in
tunes into
IGT game
first ever
purchase of
for server
Bally live
Officials from Bally and the
Atronic and IGT announced a
Pechanga Tribe announcing the
partnership to co-develop a fully
deal at the Global Gaming Expo integrated solution for Atronic’s
Server Assisted Gaming - SAG
product line. The solution
firstup and also includes the Bally Busi- progressive jackpot technology tournaments presented on the tion for a wide variety of tech- utilises IGT’s AVP game plat-
BALLY TECHNOLOGIES ness Intelligence/Data Visuali- that rewards players using their iVIEW displays, giving Pechanga nologies that will benefit our form and will be fully integrated
zation solution and the first sale player’s club cards, and Bally the ability to conduct floor- operation in the future.” to be interoperable with its
ally Technologies, of the server-based Bally Live Power Promotions, which gives wide slot tournaments “We are extremely pleased server-based open networks.
has signed a sweep- Rewards Casino Challenge tour- players the ability to convert designed to increase time on to add Pechanga to our growing Presented in a sleek new
ing contract with the nament technology. their club points into down- device while rewarding key list of Systems customers, espe- cabinet, the solution was
award-winning Located in Temecula, Califor- loadable slot machine credits. players and building excite- cially those in Southern Cali- unveiled at this year’s Global
Pechanga Resort & nia, Pechanga Resort & Casino Pechanga also plans to re- ment on the casino floor. fornia,” said Richard Haddrill, Gaming Expo in Las Vegas.
Casino to provide a complete is one of the leading casino wire its casino floor with “We are constantly looking CEO of Bally Technologies. “As Atronic games featuring this
slot accounting and casino man- properties in the country. advanced Ethernet capabilities at ways to enhance the one of the most successful technology were shown at the
agement system solution, Pechanga will utilise Bally Slot that will boost the performance Pechanga experience for our casino operations in the manufacturer’s booth, as well
advanced bonusing technology Management Systems of the Bally products even guests,” said Amy Minniear, pres- country, Pechanga is the as at the IGT stand in Atronic’s
and more than 3,600 iVIEW (SMS)/Casino Management further and prepare the prop- ident of the Pechanga Develop- perfect showcase for our new e-motionSC cabinet. The
interactive player-communica- Systems (CMS) technologies erty for the introduction of ment Corporation. “After a product line-up. The Bally new box is an upgrade to the
tion displays for all of and Bally eTICKET cashless server gaming and advanced careful competitive review, we iVIEW display in particular will current e-motion product with
Pechanga’s gaming machines. functionality. Pechanga also network floor functionality. found that Bally’s product line- help the forward-thinking team a new look, redesigned player
The contract is the selected Bally Power Bonusing The high-speed floor will up would help us make imme- at Pechanga to offer their cus- interface and future-proof
company’s most comprehen- products, including Bally Power allow for the launch of the diate enhancements for our tomers a new playing and technology to accommodate
sive systems agreement ever Winners, a configurable random player-centric Casino Challenge players while laying the founda- service experience.” Atronic’s Server Assisted
Gaming - SAG solutions.
This partnership, the two
parties believe, is one step
Inspired continues Asian expansion
toward providing casino oper-
ators a seamless solution for
server-assisted gaming. The
through new sales and investments
co-developed solution is the
first fully integrated one of its
kind, providing operators with
a mechanism to deliver the
servingup which will lead to a significant deploy- Anne de Kerckhove, managing direc- complete suite of server-
INSPIRED GAMING ment of Open SBG technology over tor, Inspired Gaming International, assisted functionality to the
the next 12 months. The investment commented: “This announcement is casino floor.
uilding on earlier and installation of multi-content ter- further testament to the appeal and “We are excited about this
announcements this year, minals will also bring long term rev- demand for our Open SBG platform. co-operation which will enable
Inspired Gaming Group, a enues for the company. Inspired is leading the way in the trans- our North American customers
leading provider of open Inspired first expanded into Asia formation of the Asian casino market to receive cutting-edge Server
server-based gaming, is con- earlier this year with the sale of 50 through the supply of our technology Assisted Gaming technology
tinuing to transform the landscape of server-based gaming licenses and and this is a significant step in our strat- from Atronic,” said Gerhard
the Asian casino market through the related multi-content terminals to SHL egy for international expansion.” Burda, CEO of Atronic. “IGT’s
supply of its technology. in April 2007. Their success led to addi- Tim Shepherd, managing director technology leadership and vast
Inspired has secured a new US$1m tional orders for over 250 multi-content SHL, added: “We were very impressed IP portfolio are set to define a
deal for the deployment of its Open terminals in the following two months. with the performance of the multi- global industry standard, and
SBG software platform in Asia and is This third order brings the number of content terminals and Open SBGTM we are proud to be part of it
also investing a further US$5.5m in Inspired terminals sold to Asia on the platform and this new agreement will from the very beginning.”
Open SBG terminals and other casino Open SBG platform to over 500. allow us to run fully digital floors in a “We continue to progress
gaming terminals into the region. The multi-content terminal allows number of casinos, enabling us to toward our vision becoming
The investment is to supply and players to benefit from a variety of monitor and fix machines remotely, reality, with server-based
install its latest multi-content gaming casino games, including Electronic update content at our discretion and products of all suppliers
terminal and slot machines on a Roulette, Virtual Sports, Electronic Card change stakes and prizes to produce working in concert to provide
revenue share basis with Silver Her- Games and Slots, all on one terminal. the best revenues.” casino-wide services and solu-
itage Limited (SHL), one of the leading The terminal operates on Inspired’s Norman Crowley, co-CEO Inspired tions,” said Steve Morro, COO
operators of terminals to licensed Open SBG platform, which provides the Gaming Group, concluded: “Our expe- of IGT. “Our AVP platform and
gaming premises in the Asia-Pacific ability to download content remotely rience around the world, coupled with its integration in Atronic’s
region and local casino operators. and monitor incomes, fault and play the announcement of this strategically cabinet, as well as in IGT’s new
Inspired has sold an additional 250 data in real time over the network, giving important investment, means Inspired cabinets, will provide the
server-based gaming licenses and
Anne de Kerckhove, managing director,
a greater ability to innovate games and a is fast becoming a significant player in needed interoperability to
related multi-content terminals, Inspired Gaming International better player experience. the Asian casino market.” drive the new technology.”
42 December 2007 serverbasedgaming
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