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CR62-p28&29-Exhibition:SJC-Casino Review 25/11/07 01:36 Page 1
Odrex comes of age at ICE 2008
The Bulgarian Trade
Odrex, the Ukranian gaming equipment operator and manufacturer, is celebrating ten years in
Association of Manufacturers
business by taking their first dedicated stand at London’s ICE 2008. Odrex’s Olga Shymko said:
Balkans and Operators in the Gaming
“We had our products exhibited at Earls Court for a few years already in co-operation with partners
looking for
Electrocoin and Apex Gaming. For 2008 we decided to have our own stand and bring a wider dedicated
has lent its support to a bid
to host a Balkan focused
range of our products to the market, some existing and some just launched. We did this because
gaming show.
ICE is perhaps the only show in the gaming world to be absolutely international. Europe, Asia,
The first Balkan
Pacific, States, Australia, CIS and Africa are fully represented at the London Show.” Entertainment and Gaming
Expo is aiming to take place
in Sofia, Bulgaria from
September 30 to October 2
next year. For more
information see
The Oscars are coming to
gaming with Empire Events
organising the first event
International Gaming Awards
to run alongside the
International Casino
International Gaming Awards
ceremony set for London
IGA year round. We would like to Casino Equipment consideration will be given of operation is not a major con- apart from the others, the
LONDON make it a truly international Supplier to successful portrayal of sideration, but may be used to judges will be looking at not
event and our plan is to relo- The judging panel will evalu- brand message and the media decide between two equally specifically size but brand
The first ever International cate the awards ceremony ate the winner on originality, mix. The winner will not be rated firms. identity, marketing, customer
Gaming Awards ceremony to a different part of the service, after sales support, dictated by the size of circu- service, innovation and use
for land based gaming will world each year, supporting market identity, value, cata- lation, but by the quality and Innovation Award of new technologies. (3
take place in London on more charities around the logue and quality to decide use of the media. The award recognises a Awards in this category)
January 21 2008 at The globe.” the winner of this very com- company that has successfully
Natural History Museum. The inaugural ceremony petitive area. Gaming Equipment implemented a product or New Casino
The aim of the ceremony will be presented by British Design feature, which showed the most The aim of this award is to
is to help international chari- comedian-Jimmy Carr with Casino Interior This award recognises the originality in 2007. The judges recognise the impact of a new
ties and promote a good sponsors joining him on Design manufacturer’s efforts to are looking for methods of max- casino within the market. This
image for the gaming sector, stage to present an Award to This award recognises the bring to market a new and imising revenue alongside new does not mean just the largest
as well as giving recognition the winners. There will be outstanding designs cur- exciting innovative design. revenue-generating models, casino being opened, however
to those who have excelled several categories including: rently happening in the Both a new version on an old which will be of use to other the winner will be judged on
in the industry. casino sector. The winner style or a completely original manufacturers, operators or design, originality, customer
The Gaming Awards will be Bingo Operator will be judged on originality, design, the award will be gaming public. The product attendance, availability of
donating a percentage of This award will go to the innovative style, customer judged on originality and how must have been in operation, in games, customer friendly envi-
profits, table bookings and bingo operator that has con- wow factor, quality of mate- successful the equipment a live environment for a least ronment, customer service
sponsorships to the Macmil- sistently and decisively dom- rials used and customer envi- design has been in the market. oneyear to be considered. and novelty factor to be able
lan Cancer Support charity inated the casino sector ronment friendly. to set it aside from all other
and Care International charity. during the year. The judges Hot Shot Casino Operator new casinos for the year.
A spokesperson for organ- will be looking for operators Casino Journal/ This award is designed to spot- (Europe, USA, Asia)
isers Empire Events said: that have the vision, original- Magazine Offline light the operator/ manufac- This award will go to the Outstanding
“These are our Oscars, when ity and vitality in this com- or Online turer or technology company casino operator(s) that has Contribution Award
we get the chance to pub- petitive and difficult market This category will reward that has had the greatest consistently and decisively A very special award that will
licly recognise the wonder- place to set them apart from the publication that has impact in the market in 2006/7. dominated their specific be decided by the judging
ful achievements of some of the others, the judges will be pushed the boundaries in Hotshots may not be the casino territory during the panel whether any nomina-
the people and companies looking at not specifically above-the-line reporting, biggest names in the sector, year. The judges will be tions really do have what it
over the year. The event turns size, but brand identity, mar- special feature highlighting but they will have been the looking for operators that takes to receive this very
our short-listed nominees keting, customer service, and innovation to involve ones to watch during the year have the vision, originality special selective award.
into stars for the day, but in innovation and use of new the reader more effectively and will have shown the great- and vitality in the crowded Any nominees and any
all honesty, they are stars all technologies. into the publication. Special est promise for the future. Scale market place to set them eventual winner will have to
28 December 2007 exhibition
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