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CR62-p28&29-Exhibition:SJC-Casino Review 25/11/07 01:36 Page 2
The inaugural Casino Ball is (January 22 to 24). Over
being held at London’s 400 key industry players
prestigious Dorchester and decision makers are
Hotel on January 24, 2008, expected to attend the ball,
to coincide with the which is described by
ICE to host
capital's annual organiser, the British
International Casino Casino Association, as ‘an
Casino Ball Exhibition (ICE) at the Earl’s elegant night of fine dining,
Court Exhibition Centre fun and festivity’.
show a continued and
unending devotion to
his/her or companies
endeavours to strive for the
best, and in doing so also
prove that their efforts have
helped others or indeed the
whole gaming industry. An
award that will not easily be
won or indeed have many
nominations - the test is on! sweet 16
Best Poker Room
The award will seek to recog-
nise the Poker Room that
made the most headway in
poker sector during
2006/07. The judges will be
looking for originality,
growth and scale, technol-
ogy, customer value, diver-
sity of games and marketing.
Special consideration will be
given to poker rooms
looking to innovate in this
competitive sector.
Socially Responsible
Casino Operator of
the Year
Here the judges will be
rewarding the operator that
has gone the extra mile in
implementing procedures
and safeguards for con-
sumers. Among other issues,
the judges will be assessing
availability of problem gam-
bling assistance, responsible
gaming safeguards. Special
consideration will be given
to those operators that have
campaigned for socially
responsible gaming.
Slot Machine Game LONDON
This award will go to the man-
ufacturer that has shown the The 2008 International Casino Exhibition, which
most innovative ability in opens its doors between Tuesday 22-Thursday 24
designing the most stunning January at London’s Earls Court Exhibition Centre,
and exciting machine game in is on course to mark its sixteenth gathering with a
the market. The judging will record-breaking display of casino products and
take into account, volume sales, services.
originality and playability. ICE organisers, Clarion Gaming, announced in
early November that the show is set to grow by 12.1
Slot Manufacturer per cent over the 2007 exhibition, itself a record
This award will go to the slot breaking event. The latest figures reveal that 189
manufacturer that has con- companies (25 up on the same stage last year)
sistently and decisively dom- drawn from 35 countries, have confirmed their stand
inated the slot sector during space at ICE ’08, together occupying net floor
the year. The judges will be space of over 13,735sqm (147,844sq.ft.).
looking for manufacturers Adding in the ICEi contingent (64 exhibitors, 19
that have the reach and scale jurisdictions, 1,879sqm/20,224sq.ft.) swells the
to set them apart in this com- overall total to 253 exhibitors from 43 territories
petitive market. The judges taking 15,615sqm/168,069sq.ft. of floor space.
will be looking at originality, Clarion Gaming’s head of exhibitions, Karen
brand identity, marketing, Cooke commented: “The impressive growth of the
usability and scale to make International Casino Exhibition underlines the
their assessment. London Show’s unique popularity within the global
casino industry. 2008’s increased allocation of
Technology space has allowed existing exhibitors to grow their
Manufacturer presence, accommodated a plethora of exciting
The category is open to any new companies and ideas on the show floor and
technology company that welcomed an increasingly diverse number of
has shown originality, the international businesses from around the world.”
ability to succeed in a highly ICE 2008 will welcome 37 new companies from
competitive market, offered 16 countries to its fold.
services to clients that have Cooke concluded: “The International Casino
helped increase profitability Exhibition is exactly that; it’s no exaggeration to say
or have helped working envi- the casino world will descend on London in
ronments an easier and more January. Whether an exhibitor or a visitor, there has
productive place.The winner never been a more important year in which to
will not necessarily be the ensure attendance at ICE; the exhibition’s
largest company but the reputation as the definitive show to do business
most innovative in its sector grows unabated. For operators, over the course of
and have volume sales ICE’s three days they will find every product they
matching its ambition. need, all under one roof.”
December 2007 exhibition 29
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