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88-89 WORLD NEWS:SPN Master pages 13/9/08 02:14 Page 2
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SPECIALIST MAGAZINE LAUNCHES TRADE
US HOT TUB
INDUSTRY TRIES
SHOW AND CONFERENCE IN ITALY
GROWTH
The Italian specialist magazine discussionandanexhibitionarea.
INITIATIVE AGAIN
PiscineOggiistolaunchanew The magazine owners say the TheUShottubindustryisdown
exhibition and conference in ideafortheeventisbasedonthe 50%fromitspeakin2004latest
Italy, dedicated to the pool experienceofForumclub,nowin figureshaveshown.
andspaindustry. its 10th year , a conference for The US business is now
Forumpiscine will take place owners, managers, instructors stepping up its initiatives to
from 20 - 22 February, at the and staff in fitness and wellness try and get hot tubs and spas
Verona Convention Centre clubs as well as aquatic centres. back as part of a standard
where the objective is to bring This event had 800 registered health and wellness message.
togetherindustryprofessionals, participants in the Congress and
THE ITALIAN POOL
Last year the Association of
designers-andconsumers. 3,000visitorstotheexhibition. Pool and Spa Professionals’
AND SPA MARKET Hot Tub Council rallied many
The latest data on trends in industry leaders to fund
Italy shows 70% of Italian consumer research to
families live in homes they determine the challenges and
own, 2 million of these have opportunities thatfacethehot
single-family homes or tub category.
duplexes, 334,000 have a The elements of the growth
gardenbiggerthan400square initiativeweredesignedto:
metres. The pool market in • Increaseconsumerawareness
Italy continues to show • Emphasise the utility /
positive growth trend with an relevance of hot tubs in the
The event began as an idea Subjectsforthe2009eventwill increaseof13,000newpoolsa mindsofconsumers
andprojectofPiscineOggi,the include marketing, management, year. Particularly strong in the • Raise professionalism within
market leading title in Italy, legislation,newtrendsthatfavour sectorareabove-groundpools theindustry
publishedfor36yearswhichhas the growth of managerial culture which have doubled in only The APSP now says: ”To keep
succeeded in bring together all inside the fitness and wellness two years, increasing from hot tubs from suffering the
aspectsoftheindustry. centres.TheAquaticManagement 20,000to40,000units.Oneof same fate as waterbeds of the
Theeventwillbemadeupof series will be focused on the the plus points in the Italian 1980’s, we need manufacturers
a conference highlighting management of public and semi- markethasbeentheeasingof and suppliers to pledge their
topical themes for debate and publicswimmingpools. buildingregulations. non-binding commitment to
this initiative.”
COMMUNITIES SEEK BEST IDEAS
FOR SWIMMING POOL FUNDS
AUSSIE SHOW REFLECTS
NEED TO WORK
The Australian Heart the heart health of their
Foundation has praised the communities,”hesaid.
Queensland Government’s plan “We’re obviously as a charity
HARDER AND SMARTER
to offer AUS$1m to not able to provide the sort of SPLASH!2008,theleadingAustralianpoolandspashowwasheld
communities that come up with funding that the State atConradJupiter’sConventionCentre,GoldCoast,Australia.
thebestideastotackleobesity. Government’s providing, so we Buildingonthesuccessofthelasteventin2006,whichsawa60%
Under the plan, communities think it’s wonderful that they’re increase in attendance, and the successful launch of an exhibition in
will compete against each other kickingthatsortoffundingin.” NewZealand,the2008eventwasbrandedasthebestshowyetbyan
for State Government funding HesaystheStateGovernment Australianpoolindustrywhichissufferingfromamarketslowdown.
for swimming pools and other plantobuildswimmingpoolsfor Aspokesmanforshoworganiserssaid:“Therewasafeelingatthe
sportinginfrastructure. communities with the best ideas showthateveryonehasgottoworkharderandsmarterinthecoming
Heart Foundation Chief whichwillimprovethehealthand months for the industry to maintain some growth. The key features
Executive Cameron Prout says welfareofQueenslanders. werenewproductsbuttheshowalsoreflectedtheenergyandwater
the Queensland Government’s “Infrastructure that provides savingconcernswhichhavebecomepivotaltothebusiness.
programme will complement theopportunityforpeopletobe Over 100 manufactures, distributors and service providers
his organisation’s ongoing physically active is just an displayedaline-upofproductsandequipment.
programmes. incrediblyimportantcomponent Anumberofnewfeaturesincluded:
“Since 1992, the Heart for the health of our community •newspaandpoolscapepavilions
Foundation’s recognised over and for the prevention of •presentation of the SPLASH! magazine Environmental Awards
1,000 communities throughout chronic disease, especially heart •anexpandedseminarprogramwithpreshowworkshops
Australia that’ve contributed to disease,”hesaid.
88 swimming pool news OCTOBER 08 Digital edition available at www.swimmingpoolnews.co.uk
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