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00-33 Cover-News:SPN Master pages 12/9/08 19:39 Page 32
leisure@cheltenham opens doors
a year after flood damage
US pool builders
gather to discuss
market downturn
leisure@cheltenham throw now have a date. The wellbeing US markets that reaped the
open its doors at the very end of people in Cheltenham greatest benefits of the recent
of last month, when people of continues to be a top priority boom in the pool industry –
all ages were invited to try out and the centre will help people California, Arizona and Florida –
free fitness classes and tomaintainahealthylifestyle.’’ were among the hardest hit
swimming sessions. Graham Annand, Major Loss last year.
A full timetable of activities Manager at Zurich said: The bottom has fallen out of
between 10am and 4pm “Followinglastyear’sdevastating pool market in the Sunshine State,
showcased the improved floods, we provided temporary according to the Florida
centre which has been closed gym facilities for members whilst Swimming Pool Association, which
for more than a year after theextensivecleanupandrepair tracks the data. Builders involved
severe flood damage. work was ongoing. It’s great to in the commercial market say that
Councillor Andrew McKinlay, see the results of that effort –a pool building dropped
Cabinet Member for Sport and fantastic centre that’s equipped approximately 40% in 2007.
Safety said: ‘’People in with an excellent range of The bleak picture came from a
Cheltenham have waited facilitiesforthecommunity.’’ conference of the top 50 pool
patiently for the centre to re- The centre opened from builders in the United States who
open so I am delighted that we Monday1September08. gathered to look at trends and see
if there was a course of action.
The big issues to come out of
the conference were:
• Only four of the top 50 builders
reported growth
• Consumers were looking for
excessive discounts as they knew
Local authorities all over the as many people of all ages and Government-ledinitiative,which it was a buyers market
UK are beginning to work out abilities to be able to enjoy couldseethemloserevenue. • Consumers were waiting to see
the true cost of the swimming in our pools across Cotswold district Councillor an end to the fuel crisis and then
Government’s national plan to thedistrictbutunfortunatelythe Peter Clarke has called for his they would commit to new pools
provide free swimming for the amount of money being offered Cabinet to go for its slice of a • Estimates for what the US calls a
youngandelderly. to subsidise the free swimming national £140m fund to boost “rebound “ between two and
Freeswimmingforbothage isnotenoughtocoverthecosts sport and fitness through the three years
groups have been discussed involved. swimmingprogramme. • The high-end market is still
up and down the country as “Although the scheme is Itwouldslashrevenueatthe there, though noticeably smaller
local authorities will are asked something we back, the DCMS district council’s threepoolsat
to back the proposals and proposal for free swimming for Cirencester, Bourton-on- the-
register their interest in the over 60’s would leave us WaterandChippingCampden Interbad tops 550
adopting both schemes with with a shortfall of around leisure centres, with increased exhibitors
the Department of Culture £40,000ayear.” energyandmaintenancebills. Germany’s Interbad trade show is
Media and Sport by the Rother District Council The council nets £32,816 a expecting more than 550
deadlineof15September. decided to accept the year from over-60’s swimming exhibiting companies when it
The Government will make Government’s grant of £43,123 and£62,268fromunder-16’s. opens its doors from 15 to 18
£15m available a year for the for 2009/10 to support free In many areas of Dorset it October.
nexttwoyearsforover60’s.A swimming. may be a case of either/or. If This year’s event being held at
total of £25m has been Pool contractors Freedom theschemegetsthego-ahead the New Stuttgart Trade Fair
earmarkedtosupportcouncils Leisure advised cabinet the the first phase will target the Centre near Stuttgart Airport will
who want to offer free likely cost would be around over-60’s,andmakeswimming also be the largest ever
swimming to under 16’s. The £45,000. Rother will pick up any free to all people in this age exhibition area for Interbad with
further £10m will be available shortfall. They were also told group during public opening the show occupying four
this year to help improve free swimming for under 16’s times. It might then be rolled exhibition halls with an area of
swimming facilities and local will cost in the region of out to encompass young 36,000 square metres.
authorities who sign-up for £126,000. The scheme would peopleaged16andunder. In addition to a wide range of
both age groups will receive a also allow Rother to apply for Barrow is being offered exhibitors from the industry,
one-off capital grant. It could capital funding for pool £23,648fromthe£15mpot. visitors can look forward to a
be used as project modernisation. Keith Johnson, Barrow varied accompanying programme
development costs for any Chesterwouldbeinlinefora Council’s Community Services featuring congresses, forums and
bids to create a city centre or subsidy of £39,228 a year to Manager, said: “This is a really special shows.
communitypool. allow free swims for the over exciting offer. The council is One highlight is the Spa
Bradfordhasbeenallocated 60’s for two years starting in committed to improving the Market Conference, aimed at
£123,944 of this based on its 2009/2010. The money which health of people living in the owners, specialist staff and
population. wouldbeallocatedtounder16’s borough and swimming is managers of wellness hotels,
The Council’s Executive isnotyetknown. universally acknowledged as health spas, day and city spas, as
Member for Environment and Boroughanddistrictcouncilsin one of the best ways to assist well as students from the
Culture Councillor Anne Gloucestershire are considering in leading an active and tourism/wellness sector.
Hawkesworth said: “We want whether to take up the healthylifestyle.”
32 swimming pool news OCTOBER 08 Digital edition available at
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