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56-58 PR:SPN Master pages 12/9/08 23:19 Page 2
spnfeature
Theconsumer
PR
debatecontinues
MEETINGOFMINDS
ANDRESOURCESON
PRISNOW“ESSENTIAL”
Tony Line, Managing Director of London Swimming
Pool Company reveals that a planned three year
PR programme which ends this year has resulted in
success and business growth. It was, he explains,
based on winning awards, employing in-house PR
and harnessing the power of the web
I
read with great interest, as I am sure economic downturns such as the one we
many others did, the article on are currently experiencing and that this
consumer PR in the last issue of type of marketing investment will achieve
Swimming Pool News. excellent returns.
Discussing this area of business proves There are a fair few innovators in our
that the industry is coming of age and now sector dealing with energy conservation
realising it is imperative that not just a few and they stand to score particularly well
companies project a positive image of with a PR programme in place as the
swimming pools and spas but that more market is shifting in this direction.
members take the plunge and actively There has to somehow be a meeting of
market themselves. I believe devising a PR minds and resources in the industry since
strategy is even more important during unless the contracting part of our sector is
56 swimmingpoolnews OCTOBER 08 Digital edition available at www.swimmingpoolnews.co.uk
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