This page contains a Flash digital edition of a book.
64-69 SAUNAS:SPN Master pages 13/9/08 00:36 Page 5
She has said that sales of saunas changed
gear in terms of demand and interest and
are now viewed as an integral part of the
entire wet leisure experience.
“I think this is definitely the case,
especially for those who like exercising.
It’s hard to warm down, and many sports
athletes now use the sauna as a matter of
course after a training session. It is
virtually essential. Saunas are no longer
just a box, they can be aesthetically
pleasing, too.” These improvements have
been instrumental in the growing success
of this market sector, which has also been
aided by an increasing consumer focus on
healthy lifestyles. “People are looking for
anything to enhance their wellbeing,” He decided to invest in a sauna to
adds Kicki. complete the wellness package to members.
ABOVE LEFT: “Saunas are not just a box – they
can be aesthetically pleasing too” says Kicki
Prices have remained stable but “I just wish I made the investment Carlsson–Boyd at Drom UK
pressure on imported products from earlier. A year on and I can’t imagine how
Sweden have not been helped the pounds we existed without this extra facility to
ABOVE: High quality saunas continue to sell
strongly - “It’s all part of the well being
rate against the Swedish Krona. members. I must admit I had held back on experience” says Shaun Adams of Golden Coast
Gerard O’Driscoll, Sales and Marketing the investment as I was not sure of quality
Manager at Nordic Sauna and Leisure adds or reliability.
“There has been a growth in the demand “The sauna and steam room cost us
for more luxurious finishes, alternative heat £35,000 and the reaction of members has
sources and variations on traditional dry been great. I just think somehow there has
Saunas now
heat”. “Saunariums and aromarooms, for been a huge change in the consumer
example, create a different kind of sauna perception about the benefits of a sauna.“
add that
environment and have become more The issue of sauna safety is also
popular over the past few years.” important, but according to the experts, it finishing touch
One of the biggest developments in is simply a case of common sense. “Saunas
sauna technology has been the use infrared have always been safe if used correctly,” “There is a marked trend for our clients
heaters to radiate energy. This innovation comments Bob Huntington, Managing to no longer just request a luxury pool,”
has had a significant effect on the industry, Director at Norpe Saunas. “There is said Brian Andrews, Managing Director
with businesses reporting significant growth certainly greater awareness amongst the at Heritage Pools.
in the sales of these products. users of public facilities where the safety At Heritage, clients are now
An increasing consumer focus on notices offer guidance.” requesting a complete complex that
health and wellbeing has also contributed Improvements in technology have also includes plunge pool, steam room and
to the mass-market appeal of saunas, increased the safety of the equipment, sauna of the highest quality and
making them an increasingly vital part of considers O’Driscoll. “Developments such Heritage are delivering.
the entire wet leisure experience. “If you as the conceled heater, which removes the “Our clients who choose health suites
visit any good leisure centre in Europe heat source from the main part of the cabin for their homes have often been to
you will find that most now have several make saunas very safe, as it cannot be seen some of the most luxurious spas in the
saunas,” comments Tony Pendleton of or touched and therefore cannot represent world and recognise quality fittings.
The Sauna Shop. Whether it is for use in a danger,” he says. “Installations also have Our role is to create a beautiful suite
sports training, beauty therapy or simply to comply with electrical regulations and that reflects their aspirations, creating a
for relaxation after a long day, it seems other guidelines laid out by SPATA.” sanctuary for them to enjoy,” said Brian.
the general public now expect to be able It seems that recent developments in Clients choose Heritage often
to take advantage of a full range of technology and a growing interest in good because they experience Heritage
facilities, including saunas, when they health have led the UK sauna market to Pools in some of the best spas around
visit their local pool or gym. “Saunas become one of this year’s hot stories, and the world, including Henlow Grange,
need to form part of an overall heat for pool operators, this offers a significant Grayshott Hall and Killyhevlin in Ireland.
experience along with other facilities opportunity to build business. “Once clients have seen what’s possible
such as steam rooms, ice rooms and mud Adrian Glover, of Viking Saunas Ltd, says in commercial spas, they often want the
rooms,” adds O’Driscoll. it’s wrong thinking installing a sauna can same in their homes and Heritage is
Paul Brand from Petersfield Leisure be hard work. delighted to deliver,” said Brian.
complex in Hampshire is now convinced “Even the smaller pools and clubs are
that the addition of sauna facilities at his able to enhance overall offer due to the
leisure club. Swimming Pool News spoke adaptability of a bespoke solution. As
to him a year ago after long there is enough height, there is a
telephonesolid 01483 235858
Visit our website at
OCTOBER 08 swimming pool news 67
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100
Produced with Yudu -