This page contains a Flash digital edition of a book.
76-79 PISCINE PREVIEW:SPN Master pages 8/10/08 12:39 Page 2
spnfeature
THE GOOD NEWS IN EUROPE
More people are staying put in their
homes and upgrading leisure facilities
rather than opting for an expensive move.
One piece pools and spas at the top
end of the market continue to sell well.
Accessories such as pool covers and
heaters are reported to be
selling strongly.
The green effect of energy and water
conservation is lifting the market.
THE BAD NEWS IN EUROPE
Falling property prices mean fewer
new homes are being sold and that
drops the ratio for new pools.
Fewer new pools are likely to built than
in the last 15 years.
The middle section of the market is
very quiet with a noticeable drop in the
number of large scale concrete pools
being built. Indoor pool constructions
are also down.
Lyons show aims to
kick start a better 2009
Europe’s pool trade may be facing tougher times than ever before in 2008
but the three day Piscine event in November is still the focus for a trade trying
to market and work itself through tough trading conditions. We look at the
show and its efforts to get the industry back on a better footing into 2009
he French swimming pool industry that the build up to a major trade show had for conviviality and leisure for private
T
which recognised two months ago been dogged by difficult trading conditions. pools, a place for sports and games for
that it was going through the “We all know that the market is tough collective pools, a space for wellbeing for
toughest season for 20 years will but what has pleased us is that everyone is fitness centres, thalasso centres... To see it
do its best to brighten the hopes of the working harder to try and encourage new all, and to find out all there is to know
European market at the three day Eurexpo pools, spas and extra purchases. In the within each market segment, each
in Lyons. past downturns we have learnt from our universe, Piscine, the world spa and private
The largest European trade show of the mistakes. There is still growth in the swimming pool show changes.
year takes place from 18 - 21 November market. It may not come from all across The 14th in a series of Piscine shows has
against a backdrop of tough sales and a the board but value for money is now decided on a new direction- with three
market slowdown. critical. And innovation and new events in one!
Last month the French property market technology must be developed. PISCINE 2008
was reported at being 20% down in the “We are also aware that the health and AQUALIE 2008
past 12 months, Spain is worse with a wellness theme which is being adopted at WELLGREEN 2008
30% drop and as the whole economic Piscine is a major marketing opportunity.”
market gets tougher then the impact on Swimming pools are developing, the The three complementary shows have
the pool and spa trade is becoming more swimming pool is undergoing changes, as been designed to show off and isolate
and more noticeable. is its environment! Featuring more different aspects of the European market.
Raymound Douipe spokesman for the equipment, more personalised, with a Each show has its own workshops, lecture
French pool and spa trade association said better design, swimming pools are a place programmes and specialist speakers.
76 swimming pool news OCTOBER 08
➤➤➤
Digital edition available at www.swimmingpoolnews.co.uk
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100
Produced with Yudu - www.yudu.com