BFLNov.08 18/11/08 5:10 pm Page 13
annex
A taste of the future
INTERACTIVE table tops are an ingenious feature at Inamo, a new concept in dining in
London’s West End.
At the heart of the Inamo experience is an ordering system that allows diners to interact
directly with the kitchen, rather than having to depend on the instant availability of waiting
staff. Striking graphics and photographically illustrated menus showing the chef’s creations
in real size are projected onto the sleek tables made from Corian in Glacier White. Using a
circular touchpad (about the size of a drinks mat) recessed into the table top, customers
can then navigate their way through the dishes and send their order directly to the kitchen.
The interactive menu system, housed in and projected from futuristic pods above each
table, invites diners to experiment with the technology beyond simply ordering their food.
They can change the mood and ambiance by selecting from differently coloured and
patterned ‘virtual’ tablecloths, play games with their dining companion, watch their meal
being prepared via a web-cam in the kitchen, browse local area information and even
order a cab, all from the comfort of their tables.
“We wanted to create a new dining experience that reflects the technological
advancements of today’s modern living,” explains Noel Hunwick, one half of the
entrepreneurial duo behind Inamo. “Corian offered the ideal blank canvas for the
projections, while also being very attractive as a stand-alone surface without the graphics
switched on.”
DuPont Corian was specified for the project by Blacksheep interior architecture and design.
Below Table tops made from DuPont Corian in Glacier White at Inamo restaurant, London
Photo by Francesca Yorke, courtesy of Blacksheep
‘
Quoteworthy:
There are 38
million empty car
seats on the road every
day. This is economic
and environmental
insanity. Just filling
fraction of these seats
will take many cars off
the road, reducing
congestion, emissions
and travel costs.
Phil Flaxton, chief executive,
Work Wise UK (pictured above)
a71
liftshare.com estimates that by
raising car occupancy levels by just
2% would cut national car mileage by
around three billion miles
a71 Investment management company,
Invesco, currently has 207 of its 550-
strong workforce car-sharing. The
company has better utilisation of space,
having reduced the number of cars
coming onto site by around 12%. Staff
Have clubs got their pricing right?
turnover has also dropped, with firm
friendships being formed through the car
AS TICKET prices fail to keep in line with the economic downturn, many fans
sharing scheme
may decide against watching their team live when they can watch them for free
or cheaply on TV. In a study involving nearly 3,000 sports fans nationwide, 38%
a71 The Department for Transport
admitted that they would have to miss out on supporting their team live this year
estimates that each car parking space
due to the failure of clubs to take the credit crunch into account when announcing
costs business on average about £400
their ticket prices at the start of this season. SOURCE:
www.WherestheMatch.com
nationwide, £2,000 in outer London,
rising to £6,000 in central London
November 2008 building forleisure 13
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