BFLNov.08 18/11/08 5:05 pm Page 12
annex
Wings of desire
IT CAN BE precarious linking benefits like jobs and revenue to what is a free attraction, however it seems to be universally
accepted that the iconic Angel of the North sculpture has brought substantial economic benefits to the Northeast since it was
installed ten years ago.
A new study looking at the impact of public art on regeneration, has praised the Angel for its positive affect on tourism,
attracting visitors, promoting the area, gaining investment and helping create a new identity for the region.
The report, commissioned by Gateshead Council and produced by research consultancy ERS, says that visitor numbers,
business start-ups and employment would not have increased as fast without the impetus given by the sculpture.
“The economic growth ushered in during the Angel era appears sustainable and the regeneration activities that followed its
installation are ongoing,” says the report. “The 6,000 jobs created and £1bn invested on Gateshead Quays alone would have
taken a lot longer to generate, if ever realised at all.”
Mobile ticketing set to
kids today...
boost sales
IT IS FORECAST that more than 400 million mobile
subscribers worldwide will use their mobile phones for
ticketing by 2013.
However, the study by Juniper Research concluded
that trials and pilots are not being implemented into full
mobile ticketing services as quickly as expected for
several reasons including bar code reading issues, lack
of reader infrastructure and availability of NFC (Near
Field Communications) handsets.
The report found that the leading sector will be
transport, followed by entertainment and then sporting
events. The Far East and China region is leading the
market, driven by its adoption in Japan particularly
a71 Today, one in three families are ‘one-
amongst rail travellers. In addition airlines are beginning
child families’, compared to one in ten
to offer mobile ticket purchasing. Outside the transport
40 years ago.
segment, the report identified a number of ground-
SOURCE: BBC NEWS
breaking trials and services, such as by cinema chains
a71 Children as young as six are falling
in India which buys 37% of all movie tickets sold
victim to back pain. In 2002, 29% of
worldwide. In addition a number of football and
11-18 year olds were complaining of
baseball teams are beginning to offer mobile options
back pain. Now, 45% children have
for ticket purchase and delivery; however, many
already suffered some kind of back
venues still require a printed ticket to gain entry.
pain by the age of 11. ‘Slouch potato’
Juniper report author Howard Wilcox told bfl: “Mobile
lifestyles are being blamed along
ticketing offers exciting new opportunities for ticket
with bad habits such as carrying
issuers to achieve increased sales including targeted
heavy, inappropriate bags to school
last-minute sales campaigns. For example, tickets for
each day.
the sporting event or movie happening ‘tomorrow’ or
SOURCE: British Chiropractic Association
‘tonight’ could be marketed directly to known fans.” Above Nokia’s NFC-enabled 6212
12 building forleisure November 2008
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76