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The difficulty was finding a way to run and enjoy
Who would have guessed that the giant
shoe company could actually solve my
it without becoming one of those cute people
dilemma, and that of many other would-
be runners?
who trots around the Park on the weekend or
Since the product’s successful
debut in 2006, Nike has expanded
lord forbid, one of those super intense men who
beyond the iPod. The latest incantation
of the Nike+ system is called the
frequents sports stores and is perpetually attired
“SportBand,” a wristband that
communicates with a runner’s shoes
in running shorts and tank top.
and offers similar information as the
original iPod version.
Additionally, the Nike+ system
lord forbid, one of those super intense Apple’s iPod line to create a running
features an in-depth Web site allowing
men who frequents sports stores and aid. Essentially, your shoes and your
you to upload your run information
is perpetually attired in running shorts mp3 player communicated with each
quickly and easily. You can compare
and tank top. I needed a middle ground, other and relayed information such
your latest run to previous ones to
a simple and quick way to compete as pace, distance covered, and time
assess personal progress, or see
against...well... myself! spent running via your headphones.
yourself against other users. A vibrant
I first became aware of the The system even allowed you to pick
community of users - from newbies to
Nike+ line when LCD Soundsystem, a power song, playable with the touch
70-mile a week veterans - adds a social
one of my favorite bands, released of a button when you needed an extra
networking dimension to the site.
an album - for sale on iTunes only jolt of energy. The LCD Soundsystem
It seemed like just the thing to kick
- simply called 45:33. More research album was recorded to accompany a
start my second running career and
revealed that Nike had teamed with run of, well, 45 minutes and 33 seconds.
when Nike’s PR department generously
agreed to send me a SportBand and
avantoure
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trophies