42
REGIONAL ROUNDUP
Global PC
iSuppli figure: Preliminary Q1 2008 Worldwide PC Shipment Estimate (Ranking
by Unit Shipments in Thousands)*
shipments
hang tough
in Q1
the Top 10 PC makers and allowed the 9.7 percent. Fellow Asian OEMs Lenovo
D
company to retain its No. 1 ranking on a and Toshiba rounded out the remainder of
worldwide basis with a market share of the Top 5 rankings in the first quarter
espite challenging 18.9 percent. with market shares of 6.9 and 4.4 percent
economic conditions, “Hewlett-Packard’s continues to respectively. The attached figure presents
worldwide PC shipments outgrow the overall PC market and the iSuppli’s estimate of global unit market
in the first quarter of 2008 rose in competition due to a number of factors, share in the first quarter of 2008. Acer’s
accordance with normal seasonal including its strong channel presence and shipments have been adjusted to
patterns, increasing by a double digit its success in capitalising on the strength incorporate those from Gateway and
percentage compared to the same period in the notebook segment,” Wilkins said. Packard Bell, which were acquired by
in 2007, according to iSuppli Corp. Dell in the first quarter of 2008 expanded Acer in 2007.
Global PC unit shipments rose to 69.9 its market share position by half a As a result of its recent acquisitions of
million units in the first quarter, up 12.1 percentage point compared to the fourth Gateway and Packard Bell, Acer’s
percent from 62.4 million in the first quarter of 2007, at 15.4 percent, with worldwide PC market share now stands at
quarter of 2007. Hewlett-Packard Co., worldwide shipments of 10.8 million less than a half a percentage point lower
Dell Inc. and Acer Inc. retained the top units. Company shipments were up 20 than the magical 10 percent mark. This
three rankings with no change from the percent from 8.97 million from the first mark is significant because only two
previous quarter. quarter of 2007. brands now hold worldwide PC market
“The first quarter of 2008 was better “Dell’s performance reflects its gains shares of greater than 10 percent: Dell
than hoped for, due to continued strong from moves to expand its sales into the and Hewlett-Packard. Through its
demand growth for mobile PCs,” said retail realm,” Wilkins noted. acquisitions in 2007, Acer now has
Matthew Wilkins, principal analyst for Acer rounded out the Top 3 rankings distanced itself from its once close rival in
compute platforms research at iSuppli. with unit shipments of 6.8 million units, a market share terms: Lenovo. In the first
“However, the financial markets are still figure that includes the shipments of the quarter of 2007 the two companies were
adjusting to the effects of the sub prime recently acquired Gateway and Packard separated by 0.4 percentage point of
mortgage crisis in the United States, as Bell, giving it a global market share of market share, however in the first quarter
are the consumers and businesses of 2008, the delta grew to 2.8 percent.
who have had their financial Overall, the first quarter performance
positions impacted.” of the PC market was slightly better than
During the last five years, expected. Nonetheless, many of the
first quarter PC shipments challenges identified in the first quarter
have grown by an average of still remain.
12 percent compared to the “iSuppli continues to see a higher
same period during the value proposition in notebook PCs relative
previous year, putting the to desktops, and the growth in this
beginning of 2008 on par segment bears witness to this,” Wilkins
with the norm. said. iSuppli believes that despite
Leading PC brand challenging conditions, the outlook for
Hewlett-Packard started the PC market in 2008 remains healthy.
2008 on a high note, “We now forecast global PC unit
boosting its first quarter shipment growth in the range of 10 to
global PC shipments by 23 11 percent this year,” said Wilkins,
percent over the same “Exciting new developments in the area
quarter in 2007, to reach 13.2 of low cost PCs will help stimulate PC
million units. This was the demand, along with bringing them to a
strongest percentage growth among wider audience.”
www.euroasiasemiconductor.com August 2008
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44