REGIONAL PROFILE
27
W
hilst famous for its fabulous lifestyle, the country is now widely recognised as a dependable business
sporting passions and tourism highlights, bridge for companies seeking to enter the lucrative Asian
Australia is also fast becoming a magnet markets.
for companies seeking to grow their businesses and trade in the In the next ten years, it is forecast that Asia’s economies will
Asian Pacific region. Its unique geographic time zone account for 45 per cent of world GDP (based on purchasing
advantages, political stability and cultural affinity with Asia and power parity), significantly more than the United States and
American/European business environments have made it an Europe combined (Consensus Economics, IMF, Economics@
increasingly attractive proposition. For companies operating in ANZ).
the advanced manufacturing sectors, there is much to offer in the Australia, and the State of Victoria in particular, is well-
State of Victoria and Melbourne in particular. placed to take advantage of this growth, with strong business
and cultural links with Asia and with a time zone that straddles
Victoria - exceptional economic growth the Asian, European, and US business days.
Australia is now enjoying an economy in its 17th year of But what are the advantages for European manufacturing
expansion, boosted by flourishing trade and investment companies seeking to exploit these new markets?
relationships with the emerging economies of Asia. As a result,
A versatile manufacturing base
Businesses which choose to locate in the State of Victoria,
Advance
Australia find a flexible and highly skilled manufacturing
industry at their disposal.
Victoria prides itself on its versatile manufacturing base,
Australia Fair
which has given rise to a flexible and innovative range of
advanced manufacturing technologies. It welcomes and supports
new developments and niche opportunities; indeed, it is
considered an ideal test market for low volume customised
As technology gets smaller, Victoria’s
products and test runs with high design content
Whether in processing products or packaging
world class advanced manufacturing gets them, Victorian manufacturers are looking for
bigger. In this article, Ben Foskett,
ways to produce smarter end results. Its research
and testing facilities focus on enhancing both
CEO, Invest Victoria, the manufacturing skills and products and new
state’s agency for inward
entrants to the industry are often pleasantly
surprised by the depth of research and
investment, takes a look at testing facilities available for
Victoria’s burgeoning advanced
collaborative use.
Advanced manufacturing
manufacturing sectors. technologies are enabling Victorian
August 2008 www.euroasiasemiconductor.com
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