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8
NEWS
Erotic Trade Only May 2009
Channel Four porn show
slammed NNN relaunch completed
Following the extremely explicit broadcast
of the Channel Four show Sex Education v
Just eight weeks after acquiring five
Pornography, Anna Span of Easy On The
stores from Clonezone, Nice ‘n’
Eye Productions has written a letter of
Naughty has completed its
complaint to producers Endemol, Channel
refurbishment and rebranding of
Four and a number of national newspapers,
four of the outlets, and has divested
with the support of trade body AITA.
the fifth - in Glasgow - to Pillow
Anna Span said: “Unlike mainstream TV
Talk.
and films, the porn industry does far more
The Glasgow branch was
to democratise the human (but especially
unlicensed and therefore did not fit
the female) form. The mainstream press
the Nice ‘n’ Naughty store profile.
always seems to conduct very restrictive
The four ex-Clonezone stores, in
research before claiming that our industry
Brighton, Bristol, Leeds and
promotes only the ‘pneumatic blonde size
Newcastle, now trade under the
10’ model. It takes very little time
new Nice ‘n’ Naughty branding and
researching porn on the web to see the
offer products for customers of all
huge variety of body types which are being
sexual orientations. Early trading
promoted. I always say to women who have
results are reported to be
poor body self esteem that they should type
encouraging.
whatever it is they don’t like about
To turn around the refit of stores,
themselves, say ‘fat’ or ‘hairy’ into Google
NNN put together a special projects
and add ‘porn’ after it and a whole host of
team, consisting of key managers
sites will come up where paying customers
and former Clonezone employees
think this is the most attractive attribute
who have been brought back into
possible. There are sites for literally
the business to provide continuity. red, grey and black. Continuity is moment to update our brand image
anything, including amputees.”
NNN National Retail Manager maintained by retaining the halo and make it more contemporary.
She added: “Compare this to the ‘size
Richard Allmark commented: “The over ‘Nice’ and keeping the devil’s The new logo also encapsulates the
ten beauties’, which grace our screens
team has worked 24/7 for the last tail in ‘Naughty’. quality image we want to project
daily. We live in a country where the BBC
few weeks but the stores are looking Company director Simon without losing the friendliness that’s
Breakfast TV host is clearly a size zero, in
great so it’s been worth it.” Prescott commented: “The old logo so key to the success of our
her 40s and she is supposed to be one of
The firm has recently introduced has done us proud for almost 10 business.
the intelligent ones. There was no mention
a new logo as part of its continued years but it was time for a change “It also stands out a lot more so
of any of these mainstream women in your
expansion plans. The new logo has because it was beginning to look I think Nice ‘n’ Naughty’s going to
programme. This I see as poor researching
a more modern appearance and tired and dated. As our business is be much more visible, in more ways
leading to a lazy argument, based on
introduces new corporate colours of expanding, this seemed like the right than one, I hope.”
assumptions. The irony of the presenter
Anna Richardson being one of these types I
guess missed you, if not your audience,
completely. If there is an argument against
Amazon puts Erotica back
body types on screen/in magazines being
detrimental to children’s self esteem, it is
against the celebrities and catwalk models
Last month an internal cataloguing truth. body, reproductive and sexual
of this world. If you talk to children you will
error saw tens of thousands of Amazon’s Director of medicine, and erotica. This problem
see their images of what bodies are OK are
books relating to sexual health and Communications Drew Herdner impacted books not just in the
set well before they come across
erotica being removed from said: “This is an embarrassing and United States but globally. It
pornography in early teens.
Amazon’s sales rankings. ham-fisted cataloguing error for a affected not just sales rank but also
“The palpable sanctimonious attitude of
The books were reclassified as company that prides itself on had the effect of removing the
the presenter was reminiscent of her earlier
‘adult’ titles, which do not appear in offering complete selection. It has books from Amazon’s main product
works like You Are What You Eat which has
the online giant’s rankings. been misreported that the issue was search.”
rightfully been discredited in retrospect,
Initially there were fears that limited to gay and lesbian-themed Amazon said that it would be
due to the dodgy logic of its host ‘Dr’
Amazon had done this deliberately, titles - in fact, it impacted 57,310 introducing new measures to ensure
Gillian Mckeith. Surely you have had your
but the company was quick to books in a number of broad this kind of incident was less likely
hands burnt enough by Anna Richardson
release a statement revealing the categories such as health, mind & to happen again.
before?”
Span added that, having spoken to other
AITA committee members, it was felt that
the trade body could have contributed
Lelo range comes to Net 1on1
significantly to the making of the
programme, which needed to be balanced
Net 1on1 has announced that due
with a pro pornography viewpoint to be
to increasing demand from its trade
credible.
customers, the Lelo range will now
She pointed out that there was no moral
be available through www.1on1
or financial advantage to be gained by the
wholesale.co.uk and www.1on1
adult industry from children accessing porn
dropship.co.uk.
- and that AITA had been advising the
“Lelo is a brand that only seems
government regarding the formation of a
to get stronger,” said Monique
digital rights agency, which would help to
Carty, Net 1on1 Director. “We have
stop young people accessing porn.
received numerous requests for it
Span concluded: “Whilst I agree that
from trade customers in the last two
children need help with their body image
months, which shows that even
and self esteem, I think pillorying the porn
during the credit crunch cost is no
industry shows biased researching and dare
object when it comes to quality and
I say it, lazy commissioning. I think there
desire.”
is a space for a more detailed and nuanced
Lelo has become known as the
programme on this subject, made by
most upmarket of adult toy brands,
someone who has spent some real time
with whisper-quiet motors and the
researching and working in the industry, to
highest quality components and Andreas Áberg of Lelo products to a wider market.”
be able to see through stereotypical
materials. Each toy boasts commented on the Net 1on1 deal: For further information visit
arguments with ‘one stop’ answers.”
rechargeable batteries, a one year “We see the collaboration as a good www.1on1wholesale.co.uk or call
guarantee and comes in its own way to strengthen our distribution Claire Jacques at Net 1on1 on
dedicated packaging. network in the UK and offer our 08451 662 805.
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