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TECHNOLOGY NEWS
Erotic Trade Only May 2009
GayHotMovies.com
teams with Lucas
Pirate Bay gets Jolly Rogered
The four key men behind material which the Swedish court
BitTorrent site The Pirate Bay, debated.
founders Frederik Neij, Gottfrid Assistant judge Klarius explained
Svartholm Warg, money-man Carl how the court reached its findings
GayHotMovies.com, National A-1 Internet’s
Lundstrom and on Swedish Radio: “The court first
gay-focus PPM movie site has announced
spokesman/programmer Peter tried [to decide] whether there was
that it is now offering award-winning
Sunde were found guilty of 33 any question of breach of copyright
movies from Lucas Entertainment.
counts of contributing to copyright by the file sharing application and
Since 1998, when porn producer
violations by a Stockholm court last that has been proved, that the
Michael Lucas founded Lucas
month, and were sentenced to a offence was committed. The court
Entertainment, his studio has released a
year in jail. then moved on to look at those who
stream of stylised movies including Michael
At the time of writing they’re acted as a team to operate the Pirate
Lucas’ La Dolce Vita Parts 1 and 2. The
intending to appeal the sentence. In Bay file sharing service, and the
film won a record 14 awards at the 2007
the landmark case the four were court found that they knew that
GayVN Awards, taking a trophy in every
also ordered to pay 30m Kronor material was protected by copyright
category in which it was nominated,
(approx. $4.5m/£3m) in damages to but continued to operate the
including Best Picture.
media companies that brought the Federation of the Phonographic service,” he said.
“I’m very proud to have my films on
action against them. Industry (IFPI) John Kennedy With an estimated 22 million
GayHotMovies.com,” said Lucas (a 2009
Describing the verdict as ‘bizarre’ described the verdict as good news regular users, accessing
inductee into the GAYVN Hall of Fame).
at an online press conference, Sunde for anyone “who is making a living approximately two thirds of the
“This is an exciting partnership and I look
also stated the fine would go or a business from creative activity world’s BitTorrent streams over four
forward to producing even more great
unpaid. “It’s serious to actually be and who needs to know their rights billion times, the site remained a
content for their customers.”
found guilty and get jail time. It’s will be protected by law.” major enemy of the entertainment
National A-1’s Director of Business
really serious. And that’s a bit He said the verdict sent out a industry after successful court
Development, James Cybert, added: “We
weird,” he said. “It’s so bizarre that clear message when he spoke to the action against other sites, including
strive to bring our customers the hottest
we were convicted at all and it’s BBC. “These guys weren’t making a Kazaa and Grokster.
porn out there. Lucas Entertainment’s
even more bizarre that we were principled stand, they were out to Per Samuelson, a lawyer for Carl
award-winning films are among each year’s
[convicted] as a team. The court line their own pockets. There was Lundstrom, told journalists he was
most talked about releases and we’re
said we were organised. I can’t get nothing meritorious about their shocked by the guilty verdict and
thrilled to finally offer them on our site.”
Gottfrid out of bed in the morning. behaviour - it was reprehensible. the harshness of the sentence.
Other Lucas Entertainment movies
If you’re going to convict us, convict The Pirate Bay did immense harm According to Reuters he said:
available for streaming on
us of disorganised crime. We can’t and the damages awarded doesn’t “That’s outrageous, in my point of
GayHotMovies.com include Michael Lucas’
pay and we wouldn’t pay. Even if I even get close to compensation, but view. Of course we will appeal. This
Dangerous Liaisons (based on Choderlos de
had the money I would rather burn we never claimed it did.” is the first word, not the last. The
Laclos’ 1782 classic, Les Liaisons
everything I owned, and I wouldn’t He concluded: “There has been a last word will be ours.”
Dangereuses), which was awarded a GayVN
even give them the ashes.” perception that piracy is OK and The other defendants also vowed
Award for Best Picture. It joins 12,000
Entertainment companies that the music industry should just to appeal. Sunde posted a defiant
other gay movies on the PPM VOD site.
including Sony Music, Warner Bros, have to accept it. This verdict will video clip on the Internet: “We can’t
Columbia Pictures and EMI were change that.” pay and we won’t pay” he said.
pursuing the ‘copyright-infringing The Pirate Bay made significant Mockingly, he held up a
Hustler unveils HiDef
facilitators’ for $17.5m in damages sums via advertising, although it handwritten ‘IOU’ note to the
and interest, and the court’s ruling didn’t host any content - much of it camera and stated: “This is as close
At the end of March Hustler TV, which fell short of this. However, the adult - directly, and it was the as you will get to having money
broadcasts to over 45m IS homes alone, chairman of the International legality of helping others share from us.”
revealed their High-Definition broadcast
service plans.
Under the DEWISONT title of
HustlerHD, the channel is scheduled to Facebook also rejects The Pirate Bay
launch on May 1st, the firm boasts that
unlike others, HustlerHD won’t be pushing
The popular social networking site, tool and began posting torrent links Facebook’ links on sites that
out Standard-Def material upscaled to HD.
with 200m users, has reacted on their profiles. However, in April contain any content that is
“HustlerHD has the most true HD adult
angrily to an application announced these were deactivated by Facebook, infringing.
content from the top adult studios with no
on The Pirate Bay at the end of along with manually-placed links to “Given the controversy
up-converted movies,” said LFP Inc and
March. the notorious BitTorrent site, surrounding The Pirate Bay and the
Hustler TV president Michael H. Klein.
The ‘one click button’ for PB seemingly following pressure from pending lawsuit against them, we’ve
“That will ensure the highest buy rate
users to automatically add a the Entertainment industry - reached out to The Pirate Bay and
among the HD enthusiasts.”
favourite torrent listing to their significant advertisers on Facebook. asked them to remove the ‘Share on
HustlerHD will offer exclusive content
Facebook page has now been Facebook spokesman Barry Facebook’ links from their site. The
from numerous HD-producing studios
blocked. Schnitt said: “Facebook respects Pirate Bay has not responded and so
including Digital Playground, Hustler Video
Many Facebook users had taken copyrights and our Terms of Service we have blocked their torrents from
and Zero Tolerance. Every title on the new
advantage of the new Pirate Bay prohibits placement of ‘Share on being shared on Facebook.”
service will be filmed, edited and broadcast
in true HD. This is to service the number of
homes enjoying HD programming, which
has doubled in the past year and is
CCBill launches new Marketing Service
estimated to be between 24 and 34
percent. Despite the economy, those
With the aim of maximising affiliate “We’ve listened to clients’ processing to provide a safe and
numbers are expected to continue to
programme business, global feedback on how our old affiliate secure method for participants to
increase as digital set prices continue to
ecommerce firm CCBill has system could be better.” receive payouts, without sacrificing
fall and the mandatory digital conversion
launched its Web Marketing Included in those new features oversight capabilities.
date hits.
Service. are WMS options for sponsors to Powers concluded: “That’s an
Nearly half of all American homes are
This latest generation of affiliate create and configure their important distinction to make.
expected to be HD capable by 2010, with
systems is designed to help programmes in a variety of ways to WMS users get the reliability of
Europe boasting similar figures.
businesses effectively manage their attract and keep more affiliates. leveraging CCBill for payouts, while
“With more and more consumers buying
programmes. Also, through new search and maintaining control over their
HD TVs, there is a growing market for top
Jake Powers, Vice President of compare features, affiliates are business. Whether accessing
quality adult HD programming,” Klein
Ecommerce for CCBill, explained: expected to find it easier to select programme management tools,
added.
“Programme sponsors and affiliates and join programmes that align setting up bonus tiers or
looking to maximise their with their needs. developing/using marketing
profitability will find great value in According to the company, WMS materials, WMS lets users decide
WMS. works with CCBill payment how to run their programs.”
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