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Her Porn - Putting women on top 24/4/09 12:34 pm Page 2
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Erotic Trade Only May 2009
WOMAN ON WOMEN
has fully embraced its own British jam-packed. This year Erotica will not
female porn producer, Anna Span,
and that Anna is being increasingly Her Porn Track Listing
have the upstairs gallery area so there
are no seminar rooms. But I will
successful. But I think the UK market share a downstairs venue with the
is very focused on UK products and
1 Not So Tenders Is The Night, from Ecstatic Moments (Marianna Beck)
Fantasy Boys and run a make-over
not yet really open to exciting new
2 Unplug, from IKU (She Lea Cheng)
experience called Sluts and
films with a different look and feel
3 A Tight Fit, from One Size Fits All (Candida Royalle)
Goddesses for women only. This will
from the continent. I encourage
4 Tried and Tested, from Trial Run (Marianna Beck)
be a playful and fun event where
sellers to give their customers a
5 The Blindfold, from Female Fantasies (Petra Joy)
women can transform themselves
choice rather than sell the same films
6 Ecstasy In Berlin, from Ecstacy in Berlin (Maria Beatty)
with the help of my dressing up box
all the time.
7 Rebirth, from IKU (Shu Lea Cheang)
into the female archetypes of ‘slut’ or
ETO: How do you think the
8 Eat Me, from Trial Run (Marianna Beck)
‘goddess’ and then be photographed
mainstream adult industry will react
9 Faces of Ecstasy, from Orgasm-Faces of Ecstacy (Marianna Beck)
by me.
to Her Porn?
10 The Apple (Emilie Jouvet)
ETO: Didn’t you also run your
PJ: All my existing distribution
11 Raw Fish, from IKU (Shu Lea Cheang)
workshops in some European adult
contacts in German-speaking
12 Strap-On Motel, from Strap-On Motel (Maria Beatty)
stores last year?
countries are interested in this title.
13 Love On The Beach (Maria Lllopis)
PJ: Last year I did a women-only
However the problem is that due to
14 Art-Core, from Feeling It (Petra Joy)
workshop, Make Your Own Creative
the credit crunch, the offers for the
15 Bonus Scene: Forbidden Fruit, from Gefangen im Analkerker (Horst Braun)
Porn, at Mail and Female in
wholesale price are low. It is a Amsterdam. The workshop sold out in
difficult situation because this high two days. 50 women came and three
end product is expensive to produce. promotional sampler. Most clips on which are both doing stories on ‘porn TV stations, four newspapers and two
Being a double disc, with the main this compilation are so far for women’. The journalists used the magazines covered the event. The
feature running 110 Minutes and the unpublished complete short films. compilation as a research tool. I think publicity was unbelievable. I also did
90 minute second disc featuring This has nothing to do with cheaply what makes Her Porn so valuable to a women-only event at the Beate
interviews with all filmmakers and produced DVDs showing snippets of viewers is the huge variety of scenes Uhse Sex Museum on the eve of the
more special features, the production films in order to flog the main and styles and the interviews with the Venus trade show in Berlin. I talked
and duplication is very expensive but feature. Her Porn is organic and all filmmakers. with my performer and friend Belle
no-one seems to be willing to pay the films work together as a whole, Everybody will find at least one or on porn from a female perspective.
more for this high end product than giving a great overview of the last two scenes that they like and will We had a butler in the buff serving
for a simple single DVD gonzo decade in female erotic film-making. then be able to explore these the ladies champagne and
production. Most importantly the interviews give a filmmakers or genres further. People strawberries and the turnout was
I don’t think it is wise to rare insight into the vision of each of will realise there is not just one kind great. It was nice to do something
compromise quality in tough the featured filmmakers. This is of porn for women and people who just for women when most of the
economic times like these. ‘Value for crucial for the female audience as might have previously been entertainment at Venus is for men.
money’ means, for me, to go the extra with porn for women the directors are disappointed by the genre might have ETO: Will you be running any more
mile and create unique products that the ‘stars’ rather than the performers. their faith restored. seminars with retailers this year?
will genuinely satisfy the consumer. If The female viewers really want to ETO: Are you looking for a UK or PJ: There has been talk with
I was just thinking about the profit know what makes us tick and what European distribution company to Harmony to do a launch for Her Porn
margin, I could have halved the our message is. take on the trade distribution for Her in their flagship store. It looks like I
running time and not shot any of the So in this way the special features Porn? Either way, how can retailers will be doing a presentation of What
interviews or created a booklet with disc is equally as relevant as the buy copies of it now? Women Want in Zurich at one of the
info on the filmmakers - but then I main compilation disc. It is a PJ: I have been talking to some of Treasure Island shops and one in
would not be anywhere near as proud document of our changing times the big distributors but nothing has Vienna at Magnolias, a brand-new
of this high end production as I am where women are finally getting been decided yet. For now I will upmarket women’s sex shop. There
now. To me it is more important to behind the camera to shoot sex from distribute this title myself though I are also plans to return to Mail and
create something that is unique and their perspective and are allowing am open to offers and suggestions. Female in Amsterdam and to the
exciting rather than to churn out a themselves to become voyeurs rather The press release, cover and Pornfilmfest in Berlin with new
mass product that might on the short than just being the objects of desire screeners are available on request. seminars.
run generate the biggest profit. It is all the time. Just call me on 07960 346736 or ETO: Apart from the obvious
about taking pride in my work as a ETO: If you were to do another Her email me at petra@petrajoy.com and I profile building, what do you
filmmaker, curator and publisher and Porn, would you look to highlight will be happy to help. In the long personally get out of running these
creating a film that will leave a different filmmakers or more scenes term, I would really like to delegate workshops?
lasting impression. from the ones on volume one? distribution so I can concentrate on PJ: I enjoy empowering other
ETO: Why are you promoting Her PJ: I am already planning Her Porn my creative projects and doing the women to make their fantasies come
Porn under the ‘Petra Joy Presents...’ volume two, featuring other PR - both my fields of expertise. true and express themselves. The
label? accomplished and emerging female ETO: Last year was good for you more women pick up a camera and
PJ: I used to publish my films filmmakers. I feel like I have personally, winning several awards. shoot their fantasies, the better. We
under my label Strawberry discovered a treasure trove - the more Do you think getting recognition in have a long way to go to redress the
Seductress, but the press wanted to I look and dig, the more treasures I this way helps you get taken more balance. One day 50 per cent of all
know who was behind the films and find. Some filmmakers that have a seriously commercially or does it just porn films will be directed by women
suddenly and unexpectedly ‘Petra back catalogue of 20 or more titles increase your profile? and I look forward to that. It is also
Joy’ became a household name and a and are extremely accomplished, PJ: It was great to win the awards. nice to meet women face to face who
well-known brand. ‘Petra Joy’ stands such as Candida Royalle and Maria - the UK award was for my first soft tell me that my films have changed
for high quality and artistic porn from Beatty, might contribute another short release, Sensual Seduction, and I their lives and inspired them to
a female perspective. Apart from film but mostly new filmmakers will won an award at Venus for ‘pioneering explore and experiment. That’s even
being a film producer, I have be featured. achievements in adult films for better than winning an award.
embraced some new roles. My panel ETO: If Her Porn is a huge women’. It feels good to be accepted ETO: Are you open to other offers
appearances and workshops all over success, do you plan to publish more and appreciated by the industry as an regarding conducting workshops or
Europe have made me better known work from the filmmakers included on innovator although I don’t believe seminars in the UK?
as a female porn expert. I was the DVD? that any of the awards help to PJ: Yes, I would love to run more
recently even invited by the Birds Eye PJ: I will publish some of increase orders from distributors and seminars, workshops and
View Film Festival in London to talk Marianna Beck’s films, digitally re- shop owners. They tend to stick to presentations. These events are very
at the ICA about ‘sex on the screen’. mastered and with new titles and what and who they know. popular with the public and the press
Because my viewers know that I cover designs. The first one I will ETO: You have been highly visible loves them too, so you have the
stand for innovation and quality bring out in a few months is Free at the last two Erotica shows, running added bonus of positive publicity as
rather than commercial porn my Love, Marianna’s sexy feature about seminars on porn for women. Do you well as providing a service for your
recommendations are seen as a seal an open relationship. I have already have plans to do it again this year? happy costumers and boosting sales.
of quality and I utilise this to help been contacted by other filmmakers PJ: Erotica has been a fantastic Just call or email me - I will be happy
other female filmmakers. who would like to be published under experience as it is one of the few to help and can tailor-make events for
ETO: Are you looking to establish the Petra Joy label. opportunities I have to sell to the your needs.
Her Porn as a series or do you see ETO: How will you be marketing public and deal with customers face For further information on Her
this as a one-off ‘promotional Her Porn to consumers? to face. The feedback is invaluable. Porn or Petra Joy’s seminars and
sampler’ for all of the female PJ: I and the compilation will be My workshops - What Women Want: workshops, call her on 07960
filmmakers? featured in the Observer Woman and Porn from a Female Perspective and 346736, email petra@petrajoy.com or
PJ: Her Porn is not just a the German edition of Cosmopolitan, Make Your Own Creative Porn - were visit www.petrajoy.com
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