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LINGERIE NEWS
Erotic Trade Only May 2009
Orion’s summer special
Introducing Marilyn Monroe
Shirley of Hollywood is launching a
new one-of-a-kind couture
collection which honours
Hollywood’s most enduring style
icon, Marilyn Monroe.
The company says that the new
line, called Marilyn Monroe by
Shirley, is a nouveau retro look at
the feminine styles and playful spirit
that defined the legendary actress,
combining retro cool pop art with
the sepia-toned glamour of old
Hollywood in vintage-inspired
couture, recast for today’s
trendsetters.
“The image of Marilyn endures
as a symbol of sexiness and style
that is recognized around the
world,” said Roy Schlobohm,
Orion has put together a special lingerie
President of Shirley of Hollywood.
pack for the summer period, containing 10
“We are thrilled to debut this first
of its best selling lines.
Marilyn Monroe by Shirley
The 10-piece lingerie package contains
collection, and are already working
pieces for both her and him which range in
on a sequel with all-new looks for
style from funny to playful, and from daring
the holidays. Marilyn made an
to downright sexy.
unbelievable impact on me as a
Included in the package are: a 7-piece
young man in the 1950s - she was
G-string set for her, a 7-piece G-string set
just so gorgeous as the very first
for him, two different net-catsuits in black,
Playboy centerfold - and she
a black long-sleeved fishnet top for her, a
continues to be an inspiration
black mesh bikini, an elephant thong and a
today.”
bull thong for him, and two sheer mesh
Every ensemble in the debut
butterfly thongs in black and white for her.
Marilyn Monroe by Shirley
The 10 piece lingerie package has a
collection is pin-up pretty, from
product code number of 2410001 9090
swingy little swimsuit-style skirts to
and it is priced at €29.00. For further
halter necklines, ruffled bra tops
information contact Hauke Christiansen at
and sexy dressing coats.
Orion on +49 (0)461/50 40 210 or email
“I drew so much inspiration
grosshandel@orion.de
from Marilyn herself and the
glamorous styling of the ‘50s with
its feminine sundresses, pleats,
Shirley Dresses-Up
ruffles and carefree California
aesthetic - what woman doesn’t
Shirley of want to feel like a Hollywood movie
Hollywood is star?” said Susan Turpin, Shirley of
launching a Hollywood Designer for this special
new line called collection.
the Dress-Ups “I imagined Marilyn on the set of
Shirley of Hollywood obtained “We believe Marilyn Monroe by
Collection. one of her movies as they do her
images of Marilyn Monroe featured Shirley will have huge international
Described as hair and make-up, slipping into a
in this new collection by famed appeal, and we’ve developed sales
the latest in sexy yet demure dressing coat,
photographer Milton Greene from support materials that are as special
costume which inspired our Charmeuse
Legends Licensing. as this one-of-a-kind collection,”
couture, each Marilyn Monroe Postage Stamp
“I had the privilege of having said Eric Schlobohm, Shirley of
package Robe. Each of the seven styles in
been babysat by Marilyn in my Hollywood International Director
delivers three this debut collection brings back the
younger years,” said Legends of Sales and Marketing. “In true
looks in one. glamorous era of Marilyn, from the
Licensing Creative Director, Joshua Hollywood fashion, we’ve given
A Flocked Dot and Mesh Two Piece
Greene, Milton’s son. “It’s fabulous each ensemble its own publicity shot
spokesperson Set inspired by ‘50s swim suits with
to see Milton’s Marilyn images - a unique pin-up poster designed to
for the halter ribbon straps, a non-
enduring today in this gorgeous new create a sensation in store windows
company structured cup with ruffles on top,
lingerie collection which shows that or near the cash register to drive
explained: classic vintage ruching at back and
her name and face is still impulse sales.”
“Dress-Ups let lace overlay panty with romantic
synonymous with beauty, sensuality For further information call
you match your ribbon bows, to the Charmeuse
and style.” Shirley of Hollywood’s UK
outfit to your mood, with stylish go-with Marilyn Monroe All Over Chemise
Shirley of Hollywood is also distributor Veritus UK on 0845 257
garments and themed accessories that with contrasting lace at top, stripe
offering signature Marilyn Monroe 1780, email sales@veritusuk.co.uk
triple as a clever costume, intimate apparel ruffle hem and lace-up side.”
by Shirley styles in plus sizes. or visit www.veritusuk.co.uk
or party or club wear. Layer your favourite
skirt or trousers over our go-anywhere top
for a touch of glamour or swap out tights or
shorts for a little edge. Add accessories and
Coquette’s 30th anniversary
you’re the leading lady in your own private
fantasy. There’s no need to colour match or
search for accessories - it’s all in the box.”
Coquette was due to launch its started in my home on my Sears designers and sells its product
Further information on the Shirley of
brand new 2009 - 2010 catalogue in Kenmore sewing machine. I worldwide.
Hollywood Dress-Ups Collection can be
late April at the International designed, cut and sewed the first To celebrate its 30th anniversay,
obtained from the company’s UK
Lingerie Show in which takes place Coquette line of open crotch visitors to Coquette’s booth at the
distributor, Veritus UK. Call 0845 257
in the Rio Hotel, LasVegas. panties, corsets, baby dolls, garter show who placed orders of $3,000
1780, email sales@veritusuk.co.uk or visit
The catalogue marks the 30th belts and French maid outfits and or more had the opportunity to win
www.veritusuk.co.uk
anniversary of Coquette’s main line sold them to local stores in my a week-long holiday in Hawaii. The
and Catherine Horea, Senior VP of home town.” company also planned to host a
Coquette, commented: “It all Coquette now has four young party inside the hotel.
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