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NEWS
Erotic Trade Only May 2009
‘Most detailed ever’
catalogue from CalEx
Wet gets it together
California Exotic Novelties has announced
that its latest catalogue will be the most
In celebration of the firm’s 20th on-skin, the glide over each giving
detailed, information-filled compendium of
anniversary, Wet has launched a an amazingly slick sensation.”
product specifications ever compiled in the
new product for couples, called Wet She added that when used
adult toy and novelty industry.
Together. individually, his warms and hers
In it, the firm has tried to answer every
Intended to enhance a couple’s cools, but when they come together,
imaginable question that could be asked
intimacy, Wet Together for Him is a couples will experience an amazing
about a product, including exact size,
water-soluble lubricant that gently tingling sensation. Both unique Wet
weight, materials used, battery type and
warms to the touch and builds Together formulas provide long
quantity, as well as which attributes make
sensation with motion. Wet lasting, silky smooth lubrication,
that particular product appealing to not
Together for Her is a soothingly and may be used separately or
only consumers, but for the retailers who
cool, long lasting silicone-based together.
stock it.
lubricant. “We are celebrating a successful
“One of the questions we are always
Jennifer Martsolf, Vice President 20 years by unveiling this new
asked is ‘How do you measure the size of a
of Marketing at Wet explained: product at a very competitive price
toy?’” explained Al Bloom, Director of
“Silicone is not water-soluble so point,” commented Trigg’s Michael
Marketing for California Exotic Novelties.
when the two formulas meet, skin- Trygstad.
Included in the new 2009 catalogue, and
online at its website, will be detailed line
drawings of all the different types of
vibrators and stimulators produced by Cal
NNN gets nice and FreshSX
Exotics. “Consumers want to know the
‘usable’ areas of a toy, and this guide will
certainly help standardise that
Nice ‘n’ Naughty Wholesale has Real series, which includes titles team. Having such a reliable and
information,” added Bloom.
agreed an exclusive UK and Eire such as Straight Guys Fuck and professional distributor means we
“This effort is an extension of our
distribution agreement with gay Dads Fuck Lads, where the can concentrate and focus on
education initiative started over two years
film studio FreshSX. performers film themselves. production knowing our FreshSX
ago,” commented Susan Colvin, founder
In addition to R18 and 18 DVD Nice ‘n’ Naughty Wholesale brand is in safe hands.
and President of California Exotic
rights, the wholesaler will also Manager Claudine Thelwell “We are looking forward to a
Novelties. “Some of our products were
manage television, VOD and commented: “FreshSX is a quality very long and successful
created over 15 years ago when we started
Internet rights for FreshSX gay brand which has previously sold partnership.”
the company, and researching the complete
products. very well in our 15 retail stores. The distribution agreement
information on some of these has been
The concept behind the launch of Given our wholesale, distribution covers 12 titles over a 12 month
difficult, to say the least.”
FreshSX was for the performers and retail departments, and in period. One title will be released
She added that the company has over
who star in the movies to also run particular the four new stores, it each month, the first of which was
3,000 products in its range: “And now we
the company, and MD Sebastian seemed a natural progression and I Straight Guys Fuck, in March. To
need to make sure that the world is armed
Curtis was one of the original am absolutely delighted to have a place orders, contact Nice ‘n’
with all the up to date information
models. The company has enjoyed new quality gay studio on board.” Naughty Wholesale on 0844 884
available about every single item we
success with its Apprentice series of FreshSX MD Sebastian Curtis 3083 or email sales@nicen
produce.”
releases, which are filmed in the added: “We are delighted to have naughtywholesale.co.uk
“When you undertake a project of this
style of a reality TV show, and more secured a partnership with Simon More information on FreshSX
magnitude, you inevitably learn some new
recently it introduced the FreshSX and his Nice ‘n’ Naughty Wholesale can be found at www.freshsx.co.uk
things yourself,” added Al Bloom. “Over
the years, new materials were introduced to
us by our factories, and what we were told,
X4 Extender can now be dropshipped
was ‘not exactly’ what we thought. A
perfect example is the newer phthalate-free
Online retailers wishing to offer the
materials TPR (Thermo Plastic Rubber) and
X4 Extender to their customers will
TPE (Thermo Plastic Elastomer). While
be interested to learn that the
these man-made compounds share similar
product is now available for
properties to Silicone (phthalate-free, non-
dropshipping from the
porous, fragrance-free, durable, soft,
X4labs.co.uk website.
pliable) they are not identical. We have
The X4 is said to have several
been on a mission since the publication of
advantages over other male
our last major catalogue in 2007 to update
extenders on the market and it was
material information on our packaging. Our
the first UK extender to offer the
goal is to have this up to date information
‘comfort strap’ technology.
on our website and listed in our new 2009
The company will take care of
catalogue. California Exotic Novelties has
the shipping direct to the end user,
always been a brand you can trust, and
as well as any returns, and all
soon there will be real-time information
documents will have the retailer’s
available on all of our products.”
company details on them.
The 2009 catalogue, plus the
For more information visit
accompanying Excel spreadsheet, will
www.x4labs.co.uk/dropship/
contain every conceivable attribute on every
single item sold by California Exotic
Novelties. “This valuable tool will be of
great value to wholesale and both bricks
Miss Lucifer signs with Harmony
and mortar and online retail businesses
that provide our products to consumers,”
Harmony Films has signed up we offer,” Jason Maskell, Sales and to be an ambitious adult retelling of
added Jackie White, Vice President of
worldwide distribution rights for Marketing Manager of Harmony Alice in Wonderland.
Sales.
titles produced by new adult Films said. “Their high production “They’re sparing no expense in
The new 2009 catalogue will be
producer, Miss Lucifer. values and amazing cinematography their budget, and the ladies they’re
available from California Exotic Novelties at
The first release, called Hell is are a breath of fresh air in a casting for Malice in Lalaland are
the ANME Founders Show, which takes
Where the Party Is, is directed by crowded marketplace and their some of the top names working in
place from July 10th - 12th at the Warner
Louis Xypher and stars Silvia Saint, titles will be at home with our the industry right now,” Maskell
Center Marriott, Woodland Hills, California.
Angel Dark, Jennifer Stone, Julia acclaimed movies from our own said.
Taylor, Luna Luxx, Natalli di Gazzman and Tanya Hyde.” For more information call Paula
Angelo and Viva Style. Miss Lucifer will begin Chalmers at Harmony Films on 020
“We’re very pleased with the production later this year in the US 8505 1645 or email
addition of Miss Lucifer to the titles on Malice in Lalaland, which is said paula@harmonyuk.com
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