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2009 ETO Awards Nominations 4Col 24/4/09 12:36 pm Page 1
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AWARD NOMINATIONS
Erotic Trade Only May 2009
2009 ETO Adult
INNOVATION
Industry Awards
The nominations for the 2009 Adult Industry Awards have been
collated and here Dale Bradford provides a guide to this year’s
finalists. Now it’s up to you to pick the winners...
A new Award for 2009
T
o some, it might appear
inappropriate to hold a glitzy
champagne-fuelled awards
INNOVATION IN ADULT:
evening during the current harsh
trading conditions, especially when
2009 has already claimed some high ‘Innovation’ is defined as the use of
profile casualties from the adult new methods or ideas, and all five
industry. of this year’s finalists easily meet
Some might also think that with this criterion.
the wider economic climate showing
no immediate signs of recovery, and Bathmate
jobs being lost and costs being
Introduced in 2008 as the tablet-
trimmed, splashing out on luxurious
free way to penis enlargement,
ball gowns and hiring tuxedos for a
Bathmate can operate as a
£100 a ticket three-course industry
standard vacuum pump but it is
meal is not just sending out the
designed to be at its most effective
wrong message, it’s just plain ‘wrong’
when submerged in water.
full stop.
It might surprise you to learn that
Earth Angel
we at ETO think that as well.
But the concept behind the Adult
Although it wasn’t actually on sale
Industry Awards, of recognising
at the time, awareness of Earth
excellence and rewarding some in more than one category, but these Awards’ appeal - if you do get
Angel was sufficient for it to pick
achievement, is perhaps even more there are also a number of firms one you know you’re doing something
up enough nominations to make
valid during tough times than when making their very first appearance on exceptional.
this list. It is a revolutionary
everyone was (metaphorically, at the shortlists, which is the sign of a So please take a few minutes to
vibrator that uses no batteries -
least) lighting their cigars with £20 continually evolving industry. pick your winners of the 2009
instead it is powered by winding its
notes and stubbing them out into The Awards have been grouped Awards. Just visit www.erotictrade
base.
still-full champagne flutes. into the following categories: only.com and click on the ‘Cast your
So the fifth annual ETO Adult Products, Brands, Distributors, Retail vote now’ button. Please note that if
Evolved Novelties
Industry Awards will once again take and People, and a special award has you have not already done so, you will
A lot of creativity went into the
place on the evening of the first day been introduced this year to have to register with the site first
launch of Evolved, from its clever
of the ETO Show, on July 5th, but recognise Innovation in Adult. As in before you can vote. This is to ensure
logo and tagline to the innovative
there won’t be a 50 foot video screen previous years, none of the nominees we know the identity of everyone who
metal case packaging. But it’s the
and a bank of technicians to operate will know in advance whether they votes, in order to make the process as
products that count, and Evolved’s
the concert-quality sound system like have actually won until the envelope fair as possible. Your voting choices
state-of-the-art toys tick all the
in previous years - instead the Awards is opened and their name is will only be known to ETO and will
right boxes.
will be presented at a Summer BBQ announced. remain completely confidential.
at the NEC’s brand new venue The Although the format of the evening Almost 300 nominations were
Screaming O
Forum, just a short walk from the has changed for 2009, these Awards made this year, online and through There’s no denying the quality of its
ETO Show itself. matter more than ever. The winners the nomination form printed in ETO. products but it’s the Screaming O’s
It will be a much less formal are not chosen by me, or anyone else To ensure we kept a reasonably level branding, high quality packaging
occasion than in previous years, and at ETO, they are voted for by the playing field, we capped the number and in-store display furniture that
it will cost significantly less to attend. whole trade and, as I’ve said many of nominations made by (but has been the real revelation in the
There will obviously be a bar as well times in pieces like this over the obviously not for) a single company to low-priced toy sector.
as food and the far more inclusive years, there is no better recognition 10. Here then are the finalists for the
nature of the event could see it being than that of your customers and 2009 Adult Industry Awards, as We-Vibe
one of the most enjoyable Awards peers. chosen by you. Congratulations to
It is always pleasing to see high
nights we’ve hosted. Full details of Many of the winners capitalise on everyone who made this list and we
quality, original products succeed
the night can be found in next their achievements by informing their hope you will join us on the night to
but We-Vibe, the toy that is
month’s issue but if you’ve already customers and the media about their celebrate the winners.
designed to be used by couples,
decided you want to join us, call success. And you can expect to see Voting for the 2009 Adult Industry
has surely exceeded all
Jonathan Kirk on 0778 692 5080 or this year’s winners including their Awards takes place online only. To
expectations. In less than a year it
email jonathan@etoshow.com to award in their advertising, press vote, please register your details at
has become one of the highest
guarantee your tickets, which cost releases, websites, email signatures www.erotictradeonly.com if you have
profile adult products.
just £25 each. and even on their products’ not already done so and follow the
To this year’s finalists then, and packaging. links. Tickets for the event cost £25
over 50 companies are represented in Of course there can only be one each. Call Jonathan Kirk on 0778
2009’s 17 award categories. As winner in each category, so there will 692 5080 or email
expected, many of the biggest names inevitably be disappointments for jonathan@etoshow.com for more
in the industry have been nominated, some on the night. But that is part of information.
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