“customers are increasingly concerned about social, political and
environmental issues. We believe that green and ethical initiatives are a crucial
added value to our traditional banking products and services and that
customers are willing to pay more for a good reason”
Another important means of communication on our initiatives in the social In 2007, we set up the Environmental Sustainability Office, with the
and environmental areas is our Social Report, drawn up following the specific aim of monitoring energy consumption and related emissions,
Sustainability Reporting Guidelines of the GRI (Global Reporting Initiative) water and paper consumption, waste production and environmental risk
and the Italian Banking Association’s (ABI) “Stakeholders’ Report”. when providing credit. More specifically, the Office monitors the Group’s
activities which can impact on the environment and suggests corrective
Suppressed statements and online banking has yielded massive actions in order to reduce potential negative effects.
ecological results with seemingly little effort – what do you believe
will be the next successful initiative in your particular sector? The Environmental Sustainability Office has assessed the reduction
in CO2 emissions resulting from the energy efficiency policy
In many parts of the world there is a crisis of mobility. The choices we have implemented in 2007 by the Intesa Sanpaolo Group: we were able to
made over the past 200 years on modes and technologies of transport cut around 203.000 CO2-ton/year, which represent a 133 per cent
have brought us unprecedented global interaction and in many respects increase compared to 2006. In 2007, energy consumption was cut
increased personal freedom. However, all this mobility has come at a by roughly 25 kWh million and energy coming from hydro-electric
cost to society, to the economy and to the environment. production increased from 36 per cent at the end of 2006 to 90 per
cent at the end of 2007.
In order to meet the challenge of managing mobility in a sustainable
manner, by reducing air pollution and improving the quality of life, we set Furthermore, Intesa Sanpaolo has implemented an Environmental
up the Mobility Management project and appointed a Mobility Manager as Management System certified by ISO 14001 international standards, for
part of our commitment towards the environment. Another area in which the management of internal processes and the environmental building
we are very interested is the promotion of sustainable building design performance.
and construction. In this respect, in association with the Italian Ministry
for Environment and PAEA, a green building company partner in the Do you believe that consumers are happy to pay more for
Sustenergy Campaign, we are currently working to conceive innovative green initiatives?
buildings, based on more resource-efficient models of construction,
renovation, operation, maintenance and demolition. The socially responsible clients segment is constantly growing. Our
customers are increasingly concerned about social, political and
What types of strategies and initiatives are you working on environmental issues. We believe that green and ethical initiatives are a
internally that are concerned with ensuring you practice what crucial added value to our traditional banking products and services and
you preach? that customers are willing to pay more for a good reason. n
73 | ecoexecutive
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