“Laptops instead of desktops seem to be a good
move: better power management, CPUs which are
less power hungry, and users who tend to shut laptops
down when not in use” Andreas Vogel
220w, generate considerable heat and, in reduced by 75.1 per cent. management and maximising resource
many cases, are left on overnight or over a utilisation. Sensitive data is secure in the data
weekend needlessly. Their manufacture will HP is helping lower total energy consumption centre and helps companies meet regulatory
consist of a significant number of components of individual devices. HP LaserJet printers and compliance requirements and security
and release of CO2 as well, yet we typically new HP Inkjet printers automatically reduce concerns. By removing the requirement to
expect to replace these items every 2-3 years. power consumption after a designated be tied to a single computing paradigm or
period of inactivity, and most require no more physical workplace, flexibility and adaptability
Compared to a thin client device which than 1 watt of power in off mode. Instant-on is increased. Anytime/anywhere access of
will consume typically less than 20w and Technology in HP LaserJet devices, provides applications and data allows convenient
requires significantly less components to up to 50 per cent energy savings over business continuity and disaster recovery.
manufacture, both the direct energy being traditional fusing. These innovations have led Virtualisation solutions enable customers to
consumed and the supporting infrastructure to many Blue Angel and Energy Star qualified accurately predict the potential savings of
energy consumption can be significantly products. a virtualised environment and pinpoint how
reduced. Together with the use of a fully savings can be garnered for re-investment
utilised server(s) in the data centre there HP has developed the technology to use post- for a competitive advantage
will be an overall decrease in energy used. consumer recycled plastics in the production
of new Original HP inkjet print cartridges. In HP believes that addressing these inhibitors
This highlights a key point, in that when addition to closing the design loop, using by providing affordable software solutions will
changes like this are made, you need to recycled content saves energy and keeps increase the take-up of Client Virtualisation
review the net benefit of the change, in this plastic out of landfills. The amount of recycled solutions in 2008 and 2009.
case replacing PCs with thin clients has a content in these HP inkjet cartridges may
saving, but you also need servers to run the vary between 70 to 100 percent of the total SB: The proliferation of distributed computing
application. It’s like squeezing a balloon, it plastic used, but the reliability results for each systems was driven by businesses requiring
sometimes pops out somewhere else. In this product are stringently tested and consistent individual applications to suit their business
case though, the Virtual Client solution can across the line-up. needs with little concern over the energy
have a net benefit of saving 60-70 per cent of footprint. With the increasing need to be
the energy costs and last considerably longer SB: For me, the most exciting and challenging efficient in the use of energy, the Virtual Client
than the three-year life of a typical PC. This aspect is changing individual behaviour. approach really adds the ability to virtualise
has a secondary benefit in not consuming Technology can be an enabler to not just use users on servers and drive a much more
more resources to build a PC. energy but to save it too. Changing the way efficient utilisation of resources than the older
we work and the way we behave, is to me the implementations and, of course, with recent
AV: Laptops instead of desktops seem to be most interesting change ahead of us. large rises in energy cost, a solution that
a good move: better power management, saves money and the planet is something
CPUs which are less power hungry, and AV: Electronic paper. that is of increasing interest to businesses.
users who tend to shut laptops down when
not in use. Question: Some will say that when Environmentally there are two main savings;
it comes to thin clients and hosted firstly the reduced energy consumption, and
Question: Office technology (printers, applications, we’ve been here before. secondly, the reduced need to replace or
imaging, photocopiers) have a massive What’s the difference this time and upgrade desktop systems every 2-3 years
environmental impact upon a company what are their specific environmental as new software technology demands more
– what sort of green innovations excite benefits? performance.
you in this arena?
IB: It is certainly true that the opportunity for AV: Not much.
IB: Printing is one of HP’s core businesses ecological savings in a client virtualisation
and we are very excited about our green environment is largely untapped – IDC has Question: It seems that at last, the
innovations. We are making the products reported that only one per cent of desktop manufacture of IT equipment is being
more efficient and using them in a more environments are truly virtualised. boosted by the use of recyclable
efficient way to help customers’ reduce their materials and recycling schemes. Have
environmental footprint. HP has concentrated development efforts on we come far enough, or would you like
providing customers with the solutions for the to see yet another push in this arena?
HP’s Managed Print Service allows inhibitors which have constrained deployment
customers’ to use HP printing products in of virtualised client solutions. IB: Through its Design for Environment
the most efficient way. HP provides the best programme HP is looking for innovation in
most efficient technology, reduces paper use HP’s Client Virtualisation solutions address the use of recycled materials that deliver the
and creates elegant, consolidated business the five customer challenges of manageability, same uncompromising quality and reliability
solutions. A managed print service was security, flexibility and adaptability, disaster customers count on from HP.
installed for a UK public sector customer. tolerance and predictability of ROI. Client
After installing multi function printers and print virtualisation solutions address manageability HP has developed an engineering
management software, energy costs were by simplifying software and hardware breakthrough that enables the use of post-
ecoexecutive | 56
GREENIT ROUNDTABLE.indd 56 18/4/08 16:23:54
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