“Audio quality is critical for a successful video
experience with premium audio quality allowing you
to communicate clearly: as if you were all in the same
room. High performance audio provides a richer, more
complete visual communication experience” Anna
Carlos
and contact can be conducted in a mobile TA: Over time video will become more and our customers video conferencing solutions
environment and via the many UC tools more mainstream as ease of use increases, can interact with all communication tools in
available to enterprises today, in a secure bandwidth issues disappear, and quality the market place.
manner. continue to increase. However we will continue
to see that different forms of communications BR: There is a move toward interoperability
Utilising these tools can also enable people suit different situations. It is all about giving and most video devices to adhere to
to work from home, this reduces the need the users a wide choice of modalities and standards. However we will probably always
for real-estate and the associated costs making it simple to switch between them as live in a heterogeneous world and that is
and carbon footprint to cater for these large needed to get your message through. where Radvision is focused. Our video
environments, plus employees don’t need to infrastructure solutions are designed to allow
drive to the office. SL: Yes – because desktop video is connectivity and interoperability for any type
growing fast within youth culture, with MSN, of device regardless of its capabilities or what
Skype, gaming, mobile telephony, and network it’s on. Many organisations have
Question: Do you see Desktop video social networking sites all allowing a video multiple vendor solutions deployed and want
conferencing becoming as mainstream component to the interaction. I am told by my them to interoperate.
and ubiquitous as web-based and voice kids that email is “something only old people
solutions in the workplace? do” so the world is changing fast. Now when TA: There is a lot of good work going on in this
the teenagers of today hit the workforce and area and standards which make interoperability
ML: Definitely. The latest generation to join are asked by their bosses to go and build possible continue to evolve. At Microsoft
the work force is using the technology all the customer relationships through phone calls we are working with a broad set of partners
time on mobiles, IM, YouTube… To them, and email – its not going to be met with a to insure interoperability not only with new
video is just another tool and they will expect positive response. Instead they will ask systems, but also with the legacy systems
to be able to use it at work. ‘where’s my video?’ customers already have deployed today.
Desktop video is also a low cost, easy RDM: Yes. We believe it’s essentially just SL: There is for sure and Polycom is in
way of creating face to face meetings another phase of Unified Communications. the vanguard of the move. We have been
without the need to travel, building on the offering standards based video for years,
widely used audio and web conferencing and even our most recent HD products will
tools. This allows for faster decision Question: Communication between talk to systems with shipped a decade ago
making and increased productivity, not proprietary systems seems to have – because we understand the importance of
to mention the environmental benefits of been historically overlooked in this universal interoperability for communications
reduced travel. arena – is there an industry move for tools. We will continue to push the quality
interoperability? bars higher in the industry and work with
AC: Absolutely, we believe desktop video other vendors to ensure interop.
conferencing will actually become more ML: Yes, there is a move towards this,
ubiquitous than web-based and voice although interoperability isn’t possible with RDM: Like everything else in the
solutions in the workplace in the future, all of the emerging Telepresence systems. Hyperconnected world, every system has to
because the business quality it offers is far However, we believe that we have a major be able to talk to every other system. The
superior to those offered by web and audio role to play in make this possible so that we industry is moving towards solutions that are
based communications. Along with the other can offer a “multi-tenant capability” that we fully interoperable with all other standards
communication tools that are already in use can manage on our customers’ behalf. To based video solutions.
in an organisation, such as e-mail, instant do this, we are working with our partners
messaging, mobile and IP phones, and web to make it possible to video conference Crucially, because of Nortel’s almost zealous
conferencing, desktop videoconferencing between suppliers e.g. Cisco and Polycom adherence to industry standards, the solutions
can and will become as widely used, see the / Tandberg. We’re expecting to make a lot of we create are also designed to offer a smooth
Vodafone customer example above on how progress on this over the course of this year. evolution towards smarter communications,
this is already a reality. when any and all existing technologies will be
AC: Interoperability is imperative for full seamlessly linked.
BR: Yes. The value of video is very real but market acceptance and deployment of visual
until recently it has been mostly confined to communications. Tandberg has consistently
the conference room. Now there are real delivered solutions that are standards based Question: In your opinion, how
cost effective and deployable solutions for and are therefore non-proprietary – in order to important a consideration is ‘eye
the desktop. This expands the value of video facilitate interoperability. contact’ to a system’s success?
beyond the conference room to users who
are at their desks, or working from home or Customers want and should have the ML: Eye contact is very important as the
from the road. And it is not just the desktop ability to schedule video resources and / Telepresence experience aims to be as similar
in terms of the traditional PC. Video will be or launch a video call with familiar desktop as possible to being in the same room as the
available on all types of devices – phones, tools from Microsoft and IBM such as Instant people on the other side of the screen. Most
PDAs, mobile devices, etc. messaging etc. and we are keen to ensure Telepresence solutions are restricted in some
ecoexecutive | 36
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