“The solutions of the past were inflexible, expensive,
and difficult to use. The solutions customers are excited
about today are just opposite, as they offer a lot of
flexibility, are much more affordable and not least much
easier to use” Torben Andersen
Question: How does your particular TA: The solutions Microsoft and our partners Question: Can you give an example
solution differ to that offered by other offer support a wide range of usage scenarios of a company deploying your solution
vendors in the market? ranging from inexpensive desktop systems, specifically with the aim of reducing
over innovative room solutions targeted at travel within their organisation?
ML: Our key difference is in the adoption any meeting room in the organisation to high-
programme that we offer our customers to end dedicated boardroom type systems. We ML: BT’s use of conferencing services saves
help them maximise their investment. By believe that having a wide set of solutions it 860,000 face to face meetings, £135m
working so closely with our customers, we covering the entire user spectrum give in travel costs, more than 97,000 tonnes of
are able to guarantee the return on investment the best usage and adoption across the CO2 emissions and £103m in productivity
(ROI) they will see from the service. organisation. gains.
As well as our close partnerships with all SL: The Polycom solution is unique in a In 2006, BT’s International Marketing team
of the leading global suppliers in the video number of ways. First, it is very flexible - as used video conferencing to hold its “All
conferencing market (Cisco, Polycom, it allows the executive to attend the meeting Hands” event in which the entire marketing
Tandberg and Teliris), our customers benefit by whichever method they have available at department participated. By linking the event
from our experience of designing, supplying the time, whether it is just their mobile phone, to ten video conferencing locations across
and supporting their video conferencing or their telepresence suite. You don’t have to the globe, as well as using video streaming
services. have video to attend the video conference, to broadcast to those who couldn’t get to a
which is a big change to the past solutions. BT Video Conferencing venue, the organisers
Add this to our audio and web conferencing We can now mix different classes of users were able to save 80 per cent on a traditional
services and you’ve got a conferencing into the same meeting. And even if you do conference.
expert on your side. find an excuse to miss the meeting, then we
can record it so that it’s viewable later – so AC: I can give you quite a few! The majority
AC: Since 1989 Tandberg has been a there is no escape. Second the quality of of our customers have also found many
global leader in visual communication and is experience for users is now so much higher, additional benefits to the deployment of
currently the market share leader in endpoints with CD stereo quality for voice, and HDTV video, in addition to the reduction of travel,
and infrastructure. From end-to-end High quality for video, and really easy ways of which I think are worth sharing. Here are a
Definition and firewall traversal to integrated getting your PC content into the meeting. couple of examples:
desktop solutions for the mobile worker,
we are consistently the first to deliver fresh RDM: Nortel is the only vendor that provides VOLKSWAGEN: Competition in the automobile
functionality to our users. But how do our a comprehensive, end-to-end package, manufacturing industry is fierce and it is
solutions differ in reality? customised to meet customers’ exact needs. essential to maintain customer satisfaction.
This includes consulting, defining, designing By deploying experts and conducting training
We are at the forefront of the video industry, and implementing the solutions our customers sessions over video, Volkswagen cut vehicle
consistently the first to deliver fresh need to meet their unique requirements. We repair time by over 50 per cent and reduced
functionality and release new applications partner with industry leaders to deliver highly travel and communication expenses by 30
for multimedia collaboration. Our approach sophisticated and feature rich technologies, per cent.
to research and development is designed from audio and video conferencing through
to help customers be more productive. to fully immersive Telepresence. Our solutions VODAFONE: Vodafone, a network operator
Through innovation, integration, and a are interoperable with all other standards active in more than 29 countries, represents
commitment to our customers, Tandberg based video solutions. superior expertise in mobile telephony.
has set the pace for this dynamic industry. Innovation is the key to its culture. Vodafone
Our Nortel Multimedia Network Operations implemented video as a way to increase
Centers (MNOCs), coupled with our quality of life for employees who spent too
BR: Radvision is the only independent video managed services solutions, ensure high much time on the road. At the same time,
infrastructure vendor. Our goal is to enable end user experiences, which drives up usage video helped Vodafone reduce travel costs
enterprises to experience the power of unified and hence ROI. These services are delivered by 30 per cent.
communications in a heterogeneous world. 24x7x365 and operate a ‘follow-the-sun’
We do this by supplying enterprises with a policy. Concierge services help maintain the BR: Yes, Radvision ourselves. For a
solution that simplifies the delivery of video- end user experience, through conferencing company our size we are very geographically
services inside their organisation regardless of reservations, live conference management dispersed. We have major development
what conferencing applications they choose and post event publishing and support. laboratories in Israel, the US and China and
– room video conferencing, desktop, Unified Finally, Nortel offers network infrastructure and sales offices spread over the globe. Many
Communications from Cisco, Microsoft, broader Unified Communications solutions. of our employees telework from home. Our
Alcatel-Lucent or IBM – or any combination. technology allows us operate our business
We believe video is a value-add for any on a daily business without the travel that
organisation, regardless of its size, a company once would have been required. On a
can utilise video conferencing using multiple- daily basis our employees conduct face to
devices any time, anywhere. face meetings throughout the organisation
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