way by having to choose a fixed position for the important factor in the success of a video This ranges from providing and deploying
cameras. This means that not all users round conference. If the picture quality wanes then the hardware to managing the service to
the table will achieve real eye to eye contact. the meeting can still continue - but if the audio increasing usage to improve our customers
fails, then the whole meeting will become ROI.
It must be remembered that eye contact is not difficult as communication suffers.
the only key to the success of Telepresence We guarantee the usage levels and benefits
meetings. The real test is how quickly the We have noticed that most people who use that their video conferencing solution will
people in the room forget that they are using Telepresence for the first time are genuinely deliver through our adoption and service
video / Telepresence and just get on with amazed at the quality of the audio in the management programmes.
having their meeting. rooms – it really is like being in the same room
together. We have a “service provider model” where
AC: Critical! As much as 93 per cent we take care of the service among several
of communication between people is AC: Yes, audio quality is critical for a successful customers to create an ‘inter-company’
determined by non-verbal cues such as tone video experience with premium audio quality or B2B service so that they can share the
of voice and body language. Therefore, ‘eye allowing you to communicate clearly: as if you benefits with their partners and customers.
contact’ meetings are indeed essential. A few were all in the same room. High performance This will be one of the next big things in
years ago we commissioned a survey with audio provides a richer, more complete visual Telepresence too.
RoperASW to explore just how valuable eye communication experience.
contact/face to face is over traditional audio BR: As business are deploying unified
conferences. BR: Certainly - poor audio quality negates communication solutions today they are
any value-add you can get from a video- utilising components from major vendors
The findings were very interesting and conferencing infrastructure. Imagine having like Cisco, IBM, Microsoft and Alcatel-
essentially showed us that the methods to hone the fine points of an agreement by Lucent, all of whom have video solutions. In
businesses use most heavily to communicate holding up scraps of paper with messages addition businesses might have room video
outside the office - e-mail and phone - are scrawled over them simply because the audio conferencing devices from LifeSize, Aethra,
insufficient to establish the foundation for quality of your video conferencing system is Tandberg, Sony or Polycom. Radvision
smart business decisions. poor. When delivering video infrastructure solutions support all these environments.
solutions we ensure the technology is rolled We are Cisco’s video networking partner, we
BR: Eye contact is important in every personal out to conform to both human subjective provide solutions that add or enhance video
interaction; indeed this is an inherent benefit testing and objective input obtained according in IBM, Microsoft and Alcatel-Lucent. We
of video conferencing. to international ITU-T G.1070 standards. are partners with LifeSize, Aethra and Sony
and fully support Tandberg and Polycom. No
SL: This is a very important in certain SL: Great quality voice is the hallmark of other company is as broad in their support of
applications – e.g. studies of teamwork Polycom systems, and recent additions such video than Radvision.
have defined different phases in team as Soundstructure have pushed the bar even
formation, from Forming through Storming higher. The phenomenon of “conferencing SL: We work with certified partners to deliver
and, eventually, Performing phases. Now fatigue” is well known, with people finding it our systems to the end user, and we have
in the early stages the team dynamic is all difficult to maintain concentration during long been working hard to ensure that our partners
about understanding the personalities of audio conferences. This is often due to the receive the best training on video and voice
the members- so that it is said there is a poor fidelity of the voice in these situations (it’s applications so that they can build custom,
relationship orientation. During this phase, actually about a sixth of the fidelity compared integrated solutions for their clients. We will
the barrier of distance can be very high, with to being in a room with someone). continue to help expand their capabilities
people struggling to get comfortable with the to deliver real business benefits to the end
team without face-to-face, natural contact. RDM: Both “eye contact” and audio quality user.
Later as the team move to a task orientation are critical factors to a system’s success.
this will be less important. So, eye contact is Both factors enable the immersive nature of RDM: We’re working with a range of
part of this perception of naturalness that is the experience. partners – including conferencing technology
very important in certain, relationship forming specialists Polycom and Tandberg - to
phases of work. And anything which adds to ensure that we have the right solution for
the naturalness of a technology, will lead to Question: Would you please describe each customer’s individual requirements.
greater adoption and usage rates, and with your strategy to deliver your offering We also offer a range of technologies and
communications technologies, this means to the widest potential network of services to ensure we have a solution to meet
greater benefit as more people use it. businesses? each business scenario and application.
And it’s integrated into our broader solution
ML: Our strategy is to make video set within Nortel to ensure that we can
Question: Similarly, is audio quality a conferencing as easy as possible for our integrate and transition our customers’
defining factor? customers which we do in several ways: video and Telepresence solutions into
comprehensive unified communications
ML: Audio quality is probably the most We provide a complete end-to-end solution. enabled businesses.
37 | ecoexecutive
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