Exclusive: ROUND TABLE
INTELLIGENT
SOLUTIONS NEEDED
TO POWER
HUNGRY IT BEAST
We live in a world where people are to sustainable IT and are investing it’s no secret that ‘going green’ is
connected to one another like never millions into ensuring their systems having a positive effect on customer
before, and this level of connectivity are as green as possible. Issues perception in all sectors. Still, if it
seems to be reaching new heights surrounding data centres, the recycling means that companies take seriously
every year. But the IT which powers of office technology, the reusability of their environmental responsibilities as
it is a very thirsty beast, drinking up components, environmental accounting well as boost their share price, that
electricity at an alarming rate and and the lengthening of product lifecycles can be no bad thing.
forcing millions of companies across are all being considered and solutions
the globe to consider the damage their developed to tackle the pressing issues In this exclusive Round Table for Eco
computer systems might be doing to which face the sector. Executive, some of the IT industry’s
the environment. leading figures speak about the issues
Of course, all this fevered R&D does outlined above and consider the
Fortunately, many of these top no harm when it comes to talking up impact that environmental concerns
companies are giving serious thought a company’s green credentials and are having on the sector.
THE PANEL
Ian Brooks is director, innovation and Steve Bowden is Chief Technology Andreas Vogel held a variety of executive
sustainability, at HP Technology Solutions Officer for Green Computing at IBM, positions at SAP until he joined the
Group. He leads the Industry Marketing with a remit to promote sustainable, company’s research team. He started the
team for the UK and Ireland and manages cost-effective, energy-efficient IT across Green 2.0 programme which focused on
the “OneHP” Executive Relationship Northern Europe. Drawing on his 20 years’ reviewing and refining economic models for
programme for the UK Board of Directors. industry experience as a Senior Consultant CO2 footprint management with focus on
His cross industry role also includes major for IBM, Steve combines sharp insight into consumer accountability, software solutions
industry topics such as the “Green Agenda” the business challenges that drive IT with for tracking environmental parameters over
and membership of the HP Environmental a deep understanding of the underlying the entire life span of goods and services
Council. He is a virtual member of the HP technology. In the course of his work and software solutions for measuring
Labs team and set up the “Business Lab” worldwide with companies of all sizes and environmental parameters and their
facility in HP Bristol. across all industry verticals – from financial analysis, and for decision support.
services to local government – Steve has
tackled every aspect of the IT infrastructure,
always with a clear focus on how to make it
produce tangible business benefits.
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