“We also have the technology to allow partners to
set up the whole conference remotely for the user, to
that the only skill required to attend the conference is
finding a seat” Steve Leyland
Continued from page 30 Question: What area of conferencing annual reports all emphasise environmental
do you see the biggest growth coming protection as a distinguishing feature of
Well, the general understanding of what from? market-oriented companies.
Telepresence offers is that it creates the most
realistic in-person meeting experience and ML: All conferencing services are growing Business partners (customers, suppliers,
provides an ideal platform for communication at the moment – we’re seeing 70 per cent employees, stockholders, etc.) and a critical
and interaction. It makes meeting participants year-on-year growth – but it’s Telepresence general public are all taking an increasingly
feel as though they’re having a conversation that everyone is talking about at the moment. hard look at organisations’ processes and
with colleagues right across the table-while What is still unclear is whether this will translate the consistency of their commitment to the
being miles or continents apart which is exactly into huge sales, especially when businesses environment. Environmentally “responsible”
what all our Tandberg video conferencing compare the initial investment to the lower policies can even improve an organisation’s
solutions offer as well! cost of good quality HD systems. rating with certain investors. There are a
number of steps an organisation can take to
BR: The advent of cost-effective, user- BR: Medium to large enterprises. improve its standing as an environmentally
friendly technology such as Internet Protocol- conscious organisation, focusing on
based communications infra-structures, SL: Although the standard video conferencing manufacturing processes, recycling and
High Definition video quality and broadband products still form a large part of the demand disposal, product design, and employee-
networks means we are well on our way we see, there is a lot of excitement in the oriented programs such as telecommuting
to realising the videoconferencing and areas of HD conferencing, telepresence
telepresence dreams of the ‘90s. With and real presence systems, and Polycom is BR: As we discussed before, video
uptake swiftly increasing, unit costs per proud to say that we have very competitive conferencing can be a significant contributor
device and per video ports are falling, which products in all of these segments. to the reduction of a company’s environmental
means the technology will ultimately become footprint. But the good news that while
ubiquitous. RDM: Clearly, the transition to high definition becoming more environmentally friendly
video will drive significant growth from the companies are becoming more competitive
TA: The solutions of the past were inflexible, desktop, to room based systems, to high and saving money. To be competitive in
expensive, and difficult to use. The solutions end Telepresence suites. Beyond dedicated today’s global economy workforces are
customers are excited about today are just end user systems, there will be significant become more mobile and dispersed and
opposite, as they offer a lot of flexibility, are integration work to extend desktop based video conferencing allows them to have a
much more affordable and not least much Unified Communications solutions into an global footprint without the cost and carbon
easier to use. end to end conferencing solution. Nortel impact of travel.
Global Services is uniquely positioned to
SL: The quality of experience has increased provide networking expertise to support this SL: Allowing your workers to work from the
in leaps and bounds since the technology first transformation. location they choose, close to customers,
saw light of day. Do you know that the picture and in a manner which is sympathetic to
resolution is now nine times better than the the family and caring responsibilities that
standard systems available a few years ago? Question: Unified Communications many people have today is important. The
The voice quality has improved to the level and enterprise Mobility are important most progressive and the most attractive
of home stereo, surround sound systems. for today’s ‘Road Warrior’ – explain companies allow this sort of flexibility and
The reliability of connections has increased the benefits for companies looking gain great benefits in recruiting and retaining
dramatically with the advent of robust IP to expand their teleworking and the best talent. But it can cause issues with
networks, and the integration with other telecommuting workforce in order to team working, with issues of “connectedness”
significant ICT applications have delivered improve their environmental footprint? with the organisation, unless you put the right
the ease of use we envisioned, and all these tools and policies in place to allow people to
factors have all played a part in making this ML: Unified Communications and Enterprise come back together and collaborate, whilst
one of the fastest growing sectors within the Mobility are productivity tools. Video working at a distance.
hi tech industry space. conferencing complements them both by
allowing people the flexibility to meet “face-to- RDM: There are two factors at play here. The
RDM: The Telepresence suites deliver a far, face” without travelling. And less travel makes solutions available to enterprises today and in
far richer experience today. They are fully for a greener environmental footprint. the future, such as UC solutions and Mobility
immersive, so you actually feel that you are in Taken together, Unified Communications, solutions, can have a real positive impact on
the same room as the other party. It recreates Enterprise Mobility and Video are re-writing the enterprise, improving decision-making,
the “live meeting” feel, which IT departments the rules of productivity. delivering increased customer satisfaction.
are often being pressured to deliver. There is also an environmental factor too.
AC: Organisations these days are expected The tools available, telepresence, Instant
It has increased ease of use in terms to articulate a corporate statement on messaging, presence can reduce the need
of the solutions and improved quality industrial environmental protection and to take to get in a car, on a plane, in a taxi to attend
through increased network capacity and specific action to put this credo into practice. a face to face meeting, thus reducing carbon
management Image campaigns, product advertising, and footprint. Project groups, customer meetings
35 | eco-executive
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