“Travel will still be an inevitable part of business and
when employees have to be away they can continue
to meet people or manage a sales or executive
meeting via a WiFi-enabled, webcam-equipped
laptop from anywhere – even while waiting at the
departure lounge for their flight” Boaz Raviv
and with customers around the globe. We of industries - from health care, manufacturing, To help our customers with this, we have
and other organisations are also very aware financial services and consumer products to developed VideoManager - a web based
that air travel is a major contributor to global distance education and the public sector. tool to make the whole video conference
warming and using Radvision solutions is part They tell us that communicating face-to-face experience simple and painless. Customers
of an overall green communications strategy. makes their organisations more effective, can schedule video calls easily from the web
whichever industry sector they reside in: interface and VideoManager then launches
TA: Microsoft literally has hundreds of the call automatically. If there are any
documented case studies from customers BR: All business are benefiting from video changes required mid-call - such as adding
around the world saving time and money by conferencing but traditionally certain verticals in another location – or any problems occur,
using our communications solutions. Take like government, security, healthcare and our helpdesk is there to help at all times.
Nissan Motor Company one of the world’s distance education have focused more
largest car manufacturers, as an example. on it. Now what we are seeing is video AC: We offer management and scheduling
They wanted to help employees in distant conferencing being deployed throughout software solutions that allow customers
locations work together more easily. It also any enterprise. This is because of significant to walk into a room and have the call
wanted to reduce the cost of business travel improvements in quality and reductions automatically connected, not requiring any
by using an affordable Web conferencing tool. in cost and because video can now utilise set up, any dialling from the actual room etc.
Using Office Communications Server 2007 next generation networks which expands the ensuring that for time-pressed executives a
and RoundTable, employees who previously reach to virtually all employees regardless of video call is easy to use and instantaneous.
travelled to offices overseas now meet where they are.
virtually and can see and hear all participants We have also developed a very intuitive
with a 360-degree view of each meeting SL: There is a wide range of businesses and remote control that is very similar to a mobile
room. Office Communications Server 2007 non-profit organisations that have reaped phone interface which most people in today’s
will reduce not only the cost but also the time considerable benefit from conferencing society are very familiar with. Accompanying
and stress of business trips. technologies. In the past the adoption was the easy to use remote control are step by
limited to the largest multinationals, but now step prompts on the video screen itself, these
SL: There are many examples from all over the profile is changing so that the suppliers prompts are available in numerous languages
the world. One interesting one is from Lex and customers of these MNCs are using the ensuring colleagues around the globe have
Vehicle Leasing, who were concerned about technologies to maintain and build business the same level of information and guidance.
the level of travel between their UK offices, relations. Schools are using the technology
the lost productivity associated with this, and to allow specialist teachers to reach many BR: At Radvision we begin with the devices
their travel related carbon footprint. Through hundreds of children in schools every day, typically found in the office of every executive.
the use of conferencing technology, they and attainment levels have been seen to Starting with the telephone, we allow executives
have taken many tens of tonnes of carbon increase as a result. to use their desktop phone number for both
from their footprint whilst providing a 150 audio and video communications. Moving to
man-week productivity gain from a relatively RDM: Theoretically any business that needs the PC, we integrate video-usage with your
small deployment of video-conferencing to communicate effectively could benefit software scheduler as well as allowing you
systems. from our solutions. But typical profiles tend to to easily enjoy video conferencing via an
include multinational or multi-site operations, IM session. Our solutions are designed so
often with dispersed or mobile workforces. video is a natural addition to the way users
Question: Which particular types of We’re seeing uptake from verticals such already work.
businesses tend to benefit from the as Finance, Professional Services, Retail,
technology you’re offering, and has the Pharmaceutical, Healthcare and Education. TA: Microsoft is very focused on ease-of-use
profile changed of late? There is a significant focus on increasing and it is a key point to reach broad adoption
collaboration within core business processes of these solutions. First of all we strive to
ML: Video is useful in any organisation where and an increasing trend towards Green make communication capabilities available
face-to-face interaction improves the level of business. This is reflected in the number of within the environments where users already
communication. Training and recruitment offer businesses considering the impact of travel spend their time, i.e. Microsoft Office,
measurable ROI as do engineering (R&D), on the environment. SharePoint and business applications like
quality control, and executive meetings. MS CRM or SAP. From here communications
can be launched directly by just right clicking
The key benefits are increasing productivity Question: Ease-of-use seems to be a on a name of a colleague. Secondly we have
and reduced time to market, a reduced major issue for time-pressed executives one unified client for all communications from
carbon footprint, reduced travel expenses – how have you addressed this? instant messaging, over voice, to video and
and a better work / life balance for your application sharing. So when you have learned
employees. Businesses from all sectors can ML: More than 20 years of experience it once it works for all sorts of communications.
profit from these benefits and our client base have shown us that customers often invest Finally we allow for meetings to be set up by
reflects this. in video conferencing which is little used by a different person i.e. an assistant and the
their employees and so brings them no return executive then just clicks on a link in the invite
AC: Our customers come from a wide range on investment. to join the conference.
29 | ecoexecutive
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