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PS
E 18 E-Tail Marketplaces
TI
H
Through the program, products will to a specifi c audience through category
C
be listed at Shopzilla.com, and will specifi c advertising.”
also appear at BizRate.com and at Interested retailers are encouraged at
TE
AOL’s Instore.com. www.pricegrabber.com to send an email
to advertise@pricegrabber.com. The com-
pany asks that retailers include a contact
OM
Pricegrabber.com
name, company name, phone number and
.
C
PriceGrabber.com provides advertisers
an email address. Then, the fi rm’s adver-
with the opportunity to reach a self-de-
AL
tising staff will contact the retailer.
scribed “narrower audience.” Here is how
TR
the site differentiates itself from the com-
Yahoo! Shopping
petition, in its own words: “Our site at-
E
N
Yahoo! Shopping should not be confused
tracts computer lit-
C
with Yahoo! Merchant Solutions. The for-
erate, informed buy-
Pricegrabber.com mer is a shopping com-
ers in search of the
5150 Goldleaf Circle, 2nd Floor
parison engine and lead
Los Ange
S
ALE best deal they can
les, CA 90056
Yahoo! Shopping generator that is very
find. PriceGrabber.
Email:
Tel.: 866-781-9246
advertise@pricegrabber.com
similar to the examples
com offers advertis-
Website:
detailed above, and the Website:
ers the ability to tar-
www.shopping.yahoo.com
www.pricegrabber.com
latter is an ecommerce
get their message
WHOLE
service offering.
Continued On 64 E
62 December 2008
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